National Lottery operator Camelot is launching a &£12m TV and poster advertising push through WCRS.
The three-pronged campaign continues the ‘Maybe, just maybe’ theme and promotes the online game Thunderball and Instants scratch-cards.
The Lottery ad, which launches the offensive next week, features consumers dreaming about how winning would change their lives.
It will be followed in the next two months by TV ads for Thunderball and Instants.
Media is through BMP OMD and Mediapolis.