Trust your staff to use Web for company gains
Marketing WeekInstead of withdrawing Internet access from office workers, companies should be encouraging them to learn first-hand about the digital revolution.
Instead of withdrawing Internet access from office workers, companies should be encouraging them to learn first-hand about the digital revolution.
It’s nice to know that someone still believes in dot-com paper. Fish4homes is offering up to 20 per cent of its share capital to estate agents which place their properties on its house-hunting website. The site – one of several Fish4 directories owned by a consortium of national and regional newspapers – hopes this financial […]
Diageo-owned United Distillers and Vintners (UDV) has named its emerging markets supremo Stephen Morley as the new global brand director for Johnnie Walker, with an annual budget of &£100m. Morley replaces Alice Avis, and will report to UDV global marketing director Rob Malcolm. Avis left UDV earlier this year to become vice-president of marketing at […]
Chris White-Smith’s media comment (MW April 6) about the national press sales teams’ approach to dot-coms concerned me a little. While most media planners are only starting to get a grip on the issues that will determine whether newspapers have a role in the media landscape of the future, Chris is waving the white flag […]
Gatwick and Heathrow Express airport train services are to merge sales and marketing teams at the start of next month as part of an alliance agreement to provide common standards across both services. The move will result in a consolidation of the media accounts for both operations. Rocket, part of New PHD, handles Gatwick Express’ […]
Your prediction of the saturation of sports sponsorship (“Uncharted waters”, MW April 6) is based on the assumption that companies will continue to fight for inches of space in the top competitions, while neglecting the significant opportunities in less mainstream sports. Marketers are missing a trick by overlooking these lower level competitions, where the return […]
Used-car supermarket CarLand is seeking a marketing director following the departure of Alistair Welham. It is the second time in two years that the retailer, owned by Concept Automotive Services, has recruited a marketing director. Welham joined rival used-car supermarket Lex Auto Sales as marketing director – a new role – at the start of […]
An ill-considered relaxation of TV and radio sponsorship rules could blur the line between programme and advertisement beyond recognition, warns Torin Douglas
EasyJet has poached Thomson Travel Group e-commerce director Mike Cooper to be its commercial director in the run-up to the airline’s flotation later this year. Cooper joins the no-frills airline on May 8, and will report to managing director Ray Webster. He will take day-to-day responsibility for sales and marketing across Europe. Cooper says: “The […]
Following the rout of Internet stocks, thousands of smaller ‘e-tailers’ are likely to drown in a financial bloodbath. Only the big boys will survive.
I was interested to read the “Pitch craft” piece (MW April 6) as two things remained unsaid. Firstly, many clients choose a number of agencies to pitch – sometimes too many – partly because they are not sufficiently aware of the differences between agencies to know what each brand stands for. If agencies had stronger […]
Companies are discovering that targeting young consumers means more then throwing money at TV ad campaigns.
It’s always nice to see a pop musician practising what he preaches. Bobby Bluebell, lead singer of the Bluebells whose hit “Young at Heart” was used in a Volkswagen car ad, for example, is dead keen on living up to his hype.
Environment Minister Chris Mullen last week called for a “popular uprising” against Barclays Bank’s plans to close 172 rural branches on April 7 and a total of 4,000 over the next five years (The Telegraph, April 4). Many disgruntled bank customers, their friends and families will support this opinion. And who can blame them? While […]
With reference to your “Story lines” special report (MW April 6), consumer exhibitions are not the only events on which experience-led solutions are making a big impact. Across the spectrum of face-to-face business communications, we’re seeing a concerted move away from the traditional “let me talk at you” sessions towards events packed with activity, which […]