BMP, OMD hit by Boo collapse

BMP and its sister media agency OMD are understood to be among the creditors owed $30m (£18m) following the collapse of online fashion retailer

BMP created the £15m ad campaign for Boo’s launch last November and OMD bought the television airtime, poster space and press spots. BMP joint managing director Chris Cowpe refused to comment on rumours circulating in the Internet industry that his agency was still owed money by Boo.

Mick McLoughlin, the KPMG liquidator brought in last Wednesday to seek a trade sale for the remnants of the company, said that “quite a few people in the ad industry” were among the creditors.

OMD managing director Paul Taylor was not available for comment, nor was anyone at Quantum, an online agency which bought and planned the online advertising for Boo.

Another agency, Hyperlink Marketing, which designs, builds and markets websites, also refused to comment on whether it had been paid for work done for Boo.

One source says the agencies will not suffer losses if creditors are not paid their dues, since they are covered by credit insurance. But the source adds that premiums for credit insurance on advertising budgets for pure dot-com companies will be driven sky-high following the demise of Boo.

Boo’s collapse has set off a wave of panic selling of technology stocks, and has raised doubts over whether other e-commerce start-up companies will continue to receive funding for their projects.

BMP’s experience with Boo should also act as a warning to other agencies which take on Internet ad work without asking for payment in advance.

As many start-ups begin their campaigns without having secure long-term funding in place, reluctance to take the advertising brief could lead to a downward spiral, damaging the prospects of new online businesses.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here