WH Smith axes boss in merger

UK retail giant forces Stephen Sinclair out after review recommends business/marketing merger

Stephen Sinclair, strategic marketing director of WH Smith’s retail division, has been forced out of the company following the merger of its marketing and business development departments.

His departure follows an internal review of the retailer’s business development and marketing departments which recommends they merge. The review was led by former business development director Andy King, who will take on marketing responsibilities as director of business development and marketing for the combined team.

Sinclair was appointed last August (MW September 2 1999) following a board reshuffle which saw the promotion of trading and marketing commercial director Don Sloan to vice-president of marketing for WH Smith’s 410-store travel chain in the US.

Sinclair’s appointment followed a brief six-month stint as strategic and marketing director at Whitecross Dental Care. Before this, he was at Boots for five years, most recently as director of marketing and merchandise at Boots Opticians.

A statement issued by the company says: “In order to achieve better integration of brand development and communication, WH Smith is to merge the business development and marketing functions.”

It adds: “WH Smith can confirm that Sinclair has left the company to explore further opportunities.”

The spokeswoman says the restructure will not affect the &£7.7m marketing budget (MMS). Abbott Mead Vickers.BBDO handles WH Smith’s ad account.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here