D&A chief goes after four years

High street optician Dollond & Aitchison (D&A) has lost top marketer Alisdair Luxmoore, who resigned from the post of commercial director last week without a job to go to.

High street optician Dollond & Aitchison (D&A) has lost top marketer Alisdair Luxmoore, who resigned from the post of commercial director last week without a job to go to.

Luxmoore, who joined the company from car manufacturer Vauxhall as marketing director in 1996, says he is seeking a position in e-commerce.

Luxmoore says: “I have been with D&A for four years and I want to do something more exciting. I want a new direction in my life and am looking forward to having a good look around.”

He was responsible for relaunching D&A’s brand with a &£4.8m marketing budget. He oversaw an above-the-line campaign, which included a TV ad featuring Burt Reynolds created by Lowe Howard-Spink, now Lintas & Partners.

As commercial director, Luxmoore was also responsible for rebranding the store design and introducing new product ranges to the 400-strong chain.

Until a replacement is found, D&A chief executive Russell Hardy will oversee the commercial team, including marketing.

Hardy says: “Luxmoore has had a substantial impact on one of retail’s oldest brands.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here