I was interested to read your news story on Poster Publicity’s analysis of the first half of this year’s trading, and that six-sheets are lagging behind other formats (MW August 17). Blade tracks every sale of each six-, 48- and 96-sheet site throughout the year, producing accurate revenue figures. We also measure the size of […]
The Billett Consultancy says advertisers are losing out as a result of sponsor credits and on-air promotions during prime air time.
ITV is planning a radical revamp of the end-credits for some of its top rating programmes to encourage viewers to keep watching the channel rather than switching to rivals. The channel is developing more creative ways of ending programmes than the standard name roll and music. Advertisers are keen to see the channel take measures […]
The latest ABCs show a lacklustre magazine sector, with publishers’ few rising stars eclipsed by falling ones. The market would benefit from revitalising launch activity
ITV is expected to suffer a 14 per cent drop in trading this October compared with last year, when screening the Rugby World Cup helped the network to its most successful month ever. A downturn in dot-com advertising is also blamed for the declining autumn sales figures. TV buyers are predicting that ITV will turn […]
Chris Powell never ceases in his tireless efforts to promote the institution dearest to his heart – New Labour. Er, sorry, I mean BMP DDB, the agency of which he is chairman. The latest in a series of research projects from the modest and unassuming “world’s most creative advertising agency,” is a book called Creativity […]
Ian McCawley’s argument that McDonald’s is suffering from “risky promotions” relies for its support on analyses by “sales promotion experts”. Yet it seems that the analysis provided by one of them – Mark Ritson – is based on an all-too common misconception of how a professional agency can add value to a brand experience. He […]
When AltaVista announced “free” unmetered access earlier this year, there was considerable media hype surrounding its package and the “free” offers of other Internet service providers (ISPs). It was at this stage that I went on record with my reservations (MW March 9), and they now seem well-founded. When AltaVista launched, 500,000 users reportedly registered […]
Early Friday morning, the Diary spotted The National Magazine Company director of communications Siobhan Kenny scurrying across Blackfriars Bridge. Although only metres away from the towering office block on the Southbank of rival IPC Media, the NatMags spokeswoman was miles away from her Soho offices. Strange, thought the Diary. But at that morning’s invitation-only ABC […]
Burton’s Biscuits, maker of Jammie Dodgers and Wagon Wheels, has completely replaced its marketing team, including marketing director Ian Paton, following the company’s relocation. Paton and his marketing team refused to relocate from Bracknell, Berkshire, to Blackpool, Lancashire and are understood to have taken up posts elsewhere. Former marketing director Ian Paton and the rest […]
Encyclopedia Britannica has axed its UK marketing director, Marcus Missen, after halting plans for a major advertising push for the brand in the UK. Missen, who has been with the company since last year, was made redundant at the start of the month. Before joining Britannica, Missen was head of communications at a charity. Last […]
Asda’s refusal to stock P&G brand Charmin exposes the constant tension between retailers that want to stock the most popular products and suppliers that want a wide distribution of their brands. Wal-Mart’s ‘bully tactics’ have been criticised,
Hello!’s publishing director, Sally Cartwright, has questioned whether the current rules on magazine bulk sales go far enough. She says the latest figures from the Audit Bureau of Circulations show that in some cases bulk sales as a percentage of a title’s total circulation are “alarmingly high”. “The most important judgement of a magazine is […]
Dairy product manufacturer Yeo Valley Organic has appointed Ben Cull, previously head of marketing for the Wall’s bacon and sausage range and Mattessons meat range at Kerry Foods, as its first marketing director. Cull, a former marketer at Sainsbury’s and Northern Foods, will oversee the company’s first advertising campaign and impending product launches. Last week, […]
BBC Worldwide UK head of marketing Claire Potter is quitting to become director of Workthing.com, Guardian Media Group’s employment network. Potter, previously head of marketing at Ladbroke Racing and a former marketer at Golden Wonder and Unilever, joined BBC Worldwide in January. She will become director of marketing and product development at Workthing, reporting to […]