Lastminute.com has retained M&C Saatchi to handle its £5m creative account, following a four-way pitch. The agency, which was originally appointed in July last year, beat Wieden & Kennedy, Bartle Bogle Hegarty and BMP DDB. M&C Saatchi’s sister company, the Immediate Sales Agency, was also involved in the pitch. M&C will work on a new […]
The Swedish online stockbroking service Avanza is to launch in the UK next year, and claims it will be backed by a multi-million pound marketing campaign. Avanza is on the verge of launching in Germany and plans to expand to the UK and Holland next year in its bid to establish a pan-European online service. […]
BBC Worldwide has linked up with US-based Internet investor TH Lee Global Internet Managers, LP, which has agreed to pump &£32.5m into a new subsidiary company, Beeb Ventures, comprising e-commerce site Beeb.com and Internet access provider Freebeeb.net. BBC Worldwide says the capital will be channelled into e-commerce partnerships and key technology developments, such as interactive […]
Sainsbury’s is considering rolling out its new concept store due to open in London’s affluent Knightsbridge on Friday in a bid to reposition itself at the high end of the supermarket sector. The store will be closely monitored with a view to rolling out its various features to 30 other sites identified as having similar […]
Chris Powell never ceases in his tireless efforts to promote the institution dearest to his heart – New Labour. Er, sorry, I mean BMP DDB, the agency of which he is chairman. The latest in a series of research projects from the modest and unassuming “world’s most creative advertising agency,” is a book called Creativity […]
It’s amazing what people used to the glare of publicity will do to stay in the media spotlight. Remember John Stalker – former deputy chief constable of Greater Manchester police, who led a high-profile anti-terrorist investigation in Northern Ireland? He went on to advertise steel window shutters. And then there’s “Big” Ron Atkinson, the jewellery-clad […]
AltaVista’s UK managing director, Andy Mitchell, has apologised to 250,000 customers after the Internet service provider (ISP) announced it is postponing its unmetered access offer. But Mitchell also blamed BT for failing to offer an “economically viable” system that would allow national unmetered access. He claims that the existing system, which fields customers to local […]
Aegis’ takeover of SPI and the formation of yet another Carat office in Asia will increase the pressure on main rival CIA to establish a base in Japan
Coldseal, the replacement window, doors and conservatories company, has appointed Huet & Company to handle its &£5m advertising account. The appointment comes a year and a half after Coldseal took its advertising in house. It previously used Team Saatchi and Zenith Media. CIA Media Solutions has been appointed to handle the media planning and buying. […]
Thus, the telecoms and Internet company 50.1 per cent owned by Scottish Power, has poached a BTCellnet marketer to review and consolidate its advertising, believed to be worth up to &£5m. Pauline Knox has joined Thus as head of brand and planning. She held the same position at BTCellnet for two years, and had previously […]
I could not agree less with Tony Cole and Martin Smith (“Modern strategies needed for grey area”, MW August 17). Just because most commercials feature performers of working age, it’s a little harsh to accuse advertisers of ignoring the grey market. The fact is that most campaigns reach more of the old than they do […]
ITV and Sky One are exceeding the maximum amount of advertising they are legally allowed to show each hour by up to ten per cent, according to a new survey by the Billett Consultancy. During peak time schedules – 6pm to 11pm – ITV is permitted to show an average of seven and a half […]
Sport and tobacco have long been inseparable. But the link is being brutally severed – and Labour’s task force is doing little to help at a critical time.
Drink makers are responding to fragmenting consumer demands by developing much more new product, making the UK a centre for drinks innovation
Procter & Gamble is de-listing its Solo range of hair products from its Vidal Sassoon Wash & Go range.