Lloydspharmacy has unveiled its first TV campaign, to run from September 18 to Christmas this year. Devised by Mustoe Merriman Herring Levy, with media buying by Starcom Motive, the &£1m pilot commercial will be first transmitted in the HTV and Meridian regions before rolling out nationally. The 40-second advertisement shows a series of Lloydspharmacy pharmacists […]
Brands with ideas above their station play with fire – successful companies are only too aware of the danger of brand arrogance, says Alan Mitchell
Channel 4 is this week expected to attract its largest audience to date, as viewers tune in to the final episode of cult TV show Big Brother on Friday night. Media agency Optimedia, which predicts the final show will pull in more than 6 million viewers, bought the entire four-minute centre ad break more than […]
UK finance house Schroder Investment Management has appointed Rapier to handle its £12m retail advertising account. Rapier beat four other agencies, understood to be Partners BBDH, CCHM, ehsrealtime and the incumbent Citigate Albert Frank. Schroder, which has a high profile in the City, is planning to reposition the brand to broaden its profile and boost […]
As Lord Falconer struggles to portray the mismanaged Dome as a great success, Iain Murray scans the history books for similar bouts of heroic self-delusion
Torin Douglas made some kind remarks about the performances of David Brook and myself at the Edinburgh Television Festival, in last week’s Marketing Week. Not wanting to seem ungrateful, but Torin didn’t actually attend our session, so I wanted to correct an inaccuracy: I did not say Big Brother attracted a downmarket audience. I made […]
The National Magazine Company has unveiled a new structure that splits its business into five different divisions and separates publishing and ad sales responsibilities into separate functions. The structure, which operates from October 1, also incorporates newly-acquired Gruner & Jahr UK. Deputy managing director Duncan Edwards says: “We need to make sure our titles are […]
Psion Infomedia and UBC Media Group have joined the MXR digital radio consortium and will create applications and content for a data channel to be broadcast on its digital multiplexes. The MXR consortium was founded by Chrysalis Group, Capital Radio, Jazz FM and Guardian Media Group in order to bid for regional digital radio licences. […]
Matthew Hooper is a mass of contradictions. Despite a lavish lifestyle, he claims not to be motivated by money. And although he talks of building an ‘integrated agency’, he sold out to a company that wanted him to stay a niche player. David Be
Adshel has tied up a deal with local authorities to provide interactive terminals where residents will be able to pay TV licences, and eventually council tax bills and fines. The company has agreed to roll out “i-plus” information booths in towns and cities across the country in return for advertising space, as part of the […]
Dome’s future as a public venue is in doubt even if Legacy gets go-ahead
Thomson Travel Group (TTG) UK Distribution is integrating the online and high-street booking system of its Lunn Poly travel agent as part of a 100m e-commerce drive. Under the new system, customers will be able to find holiday information online and can either book instantly or make further enquiries at a Lunn Poly outlet. If […]
A leading ad executive has been put in charge of NTL’s transformation from road-digging engineer to media content provider.
Ads for free Internet access services have been slammed in the Advertising Standards Authority’s latest monthly report. The ASA upheld three out of six complaints from AOL Bertelsman Online and the public about a BT SurfTime national press and poster ad campaign. The ASA agreed the BT ad, created by AMV.BDDO, was misleading on two […]
DaimlerChrysler is consolidating the global advertising creative account for its Chrysler Group brands into a single agency. The account is worth close to &£1bn. The company has said that one of the two networks – FCB Worldwide and BBDO Worldwide – which already handles its business will get the entire account. In the UK, the […]