BTCellnet is to tap into the lucrative student market by becoming headline sponsor of the first Ministry of Sound tour of UK universities. The Annual Tour 2000 will take place between October 19 and December 8 and will involve the superclub visiting 15 universities across the country. BTCellnet will use the sponsorship to promote its […]
Publicis has been appointed by Wal-Mart to handle its £100m pan-European advertising account. The move means Publicis will handle advertising for Wal-Mart’s ailing German venture, as well as the £100m Asda account it has held for the past eight years. The German account was previously held by Wal-Mart’s US agency GSD&M. News of the appointment […]
French insurance giant Axa is believed to be terminating PPP Healthcare’s sponsorship of the County Cricket Championship, only two years into a four-year deal. The company is understood to have informed the England & Wales Cricket Board (ECB) that it is pulling out of the deal, which has a two-year get-out clause. The move follows […]
The former head of advertising at Halifax building society, Gerry Ibbotson, has joined specialist direct marketing agency Millennium Direct. Ibbotson has already started in his new role as business development director. He was ousted in a restructuring of the Halifax marketing department three months ago, which resulted in 50 staff losing their jobs. The reshuffle, […]
EMAP Performance is to extend its Smash Hits magazine brand to radio and TV, while simultaneously launching a new look for the music title. The Smash Hits radio show hosted by Key 103’s Darren Proctor will be broadcast across EMAP’s Big City Network for two hours each Sunday from September 24. In addition, the show […]
Publicis has been appointed by Wal-Mart to handle its £100m pan-European advertising account. The move means Publicis will handle advertising for Wal-Mart’s ailing German venture, as well as the £100m Asda account it has held for the past eight years. The German account was previously held by Wal-Mart’s US agency GSD&M. News of the appointment […]
The former head of advertising at Halifax building society, Gerry Ibbotson, has joined specialist direct marketing agency Millennium Direct. Ibbotson has already started in his new role as business development director. He was ousted in a restructuring of the Halifax marketing department three months ago, which resulted in 50 staff losing their jobs. The reshuffle, […]
Negotiations for ITV airtime contracts over the next year are being severely disrupted by delays in merging sales houses Granada Enterprises and TSMS. Media agencies’ broadcast directors predict an autumn of chaos in negotiations which could damage ITV’s position and favour national channels C4, C5 and Sky. Deals for the following year are usually completed […]
Danish bed company Tempur has appointed Prager and Partners to its £3m direct-response account as part of an initiative to reposition the brand. Tempur makes mattresses that adjust to the body weight and temperature of the user. They are made from material originally created for NASA astronauts and are said to give a feeling of […]
Six of the UK’s high street banks have agreed in principle to set up pilot schemes with community groups which are trying to combat the closure of inner-city branches. The agreement is the result of the first meeting between the banks and the umbrella group the Citizens’ Organising Foundation, held on July 25, which had […]
Vodafone has confirmed that it will start a review of its European media buying arrangements at the end of this month, following a decision on its European creative advertising review. OMD UK plans and buys Vodafone’s &£41m media in the UK. The review will threaten its grip on the business, as the mobile phone company […]
Next is to increase the marketing budget of its home shopping division by up to 20 per cent six months after cutting it back. The U-turn comes on the back of improved profitability for the home shopping service, helped by cuts in the marketing budget. The move was announced this week along with the company’s […]
As the interest in Big Brother continues apace, Glenn Trouse examines the marketing success it has brought with it through partnering with other ventures
Negotiations for ITV airtime contracts over the next year are being severely disrupted by delays in merging sales houses Granada Enterprises and TSMS. Media agencies’ broadcast directors predict an autumn of chaos in negotiations which could damage ITV’s position and favour national channels C4, C5 and Sky. Deals for the following year are usually completed […]
Wal-Mart successfully entered the UK market with the purchase of Asda, steered by Allan Leighton’s indomitable marketing style. In the wake of his sudden departure, however, serious questions are being asked about Wal-Mart’s ability to sustain