Ford is tightening its grip on Land Rover by moving another member of its own senior management team into the subsidiary, which was acquired from BMW three months ago. Tom Pallister, a former marketing director of Ford Great Britain, is to join Land Rover as global after-sales director. He will report to Bob Dover, Land […]
BBC Worldwide is launching a £7m multimedia campaign for its shopping portal Beeb.com. A TV ad, breaking on ITV on September 18, will form the centrepiece of the campaign, created by In Real Life.
Fruit trade body English Apples & Pears is calling on the Food Standards Agency (FSA) to introduce stricter labelling rules so that consumers know they are buying British produce.
The CWS supermarket chain, part of the Co-op group, is to roll out a new “market town” format to 400 of its medium-sized stores by 2002 at a cost of more than &£200m. The move reflects the retailer’s desire to strengthen its hold on trading in small towns. At the same time it has decided […]
BT is in advanced negotiations with a US company that specialises in turning paper-based bills into online bills, and then using these for personalised marketing. Edocs, based in Massachusetts, is talking to BT about a partnership that will have a profound effect on the way BT bills and talks to its customers, according to someone […]
Budweiser is hoping to emulate the viral marketing success of its US “Whassup” campaign by bringing it – and a new UK-specific website – to these shores. The “Whassup” TV campaign, which started last December in the US and won two awards, has been created by DDB Worldwide. It features five young urban trendies and […]
It will be business not politics that will determine the nature of a federal EU, so how Wal-Mart reacts to its problems in Germany is critical, says George Pitcher
Newspaper publishers are lobbying the government for a special exemption to allow for the provision of fuel for distribution purposes during the petrol crises. They claim that it will only be a matter of days before the distribution of newspapers to wholesalers and then on to retailers will cease. The Newspaper Publishers Association has asked […]
Global media company CIA has appointed Ron de Pear – former worldwide client services director at MindShare – chairman of its international unit. De Pear is taking over from Mainardo de Nardis, who after seven years is to step aside to concentrate on his role as CIA European chief executive. MindShare and de Pear parted […]
Richard Branson is one of the greatest salesmen in this country, but I think that in his latest, apparently successful, venture a key point has been lost, namely the fantastic public relations, advertising and word-of-mouth effects of the lottery bid. It takes true flair to make people forget that there is no such thing as […]
UK finance house Schroder Investment Management has appointed Rapier to handle its £12m retail advertising account. Rapier beat four other agencies, understood to be Partners BBDH, CCHM, ehsrealtime and the incumbent Citigate Albert Frank. Schroder, which has a high profile in the City, is planning to reposition the brand to broaden its profile and boost […]
As Lord Falconer struggles to portray the mismanaged Dome as a great success, Iain Murray scans the history books for similar bouts of heroic self-delusion
Adshel has tied up a deal with local authorities to provide interactive terminals where residents will be able to pay TV licences, and eventually council tax bills and fines. The company has agreed to roll out “i-plus” information booths in towns and cities across the country in return for advertising space, as part of the […]
Call centres are shedding their ‘chicken farm’ reputation as staff are increasingly trained to be experts with personal, in-depth experience of the products they deal with. Jo-Anne Flack reports
The sharp growth in direct mail volumes is a mixed blessing: while more customers are failing to open mail, a growing number are also responding