Now Big Brother is phoning you
Marketing WeekIt might be nearly a fortnight since cheeky Scouser Craig walked away with £70,000, but the dust has far from settled on Channel 4’s Big Brother.
It might be nearly a fortnight since cheeky Scouser Craig walked away with £70,000, but the dust has far from settled on Channel 4’s Big Brother.
Teens are still a growing consumer force and junior versions of established titles can build brand loyalty in the formative years
Unilever’s Surf launches online soap opera Foam and Away to raise awareness among students
MW has teamed up with BrandNet to launch the first evaluation of brand websites. The first impressions are disappointing. Instead of experimentation with interactivity, many brands are making do with lacklustre sites, which show little thought
Mail order company Freemans has retained Mansfield Lang Direct Media for its £3m media buying and planning account. Mansfield Lang beat MediaCom, MediaVest and Media Buying Services to keep the business.
Greenpeace has struck a deal with HHCL & Partners to advise the advertising agency’s clients on corporate ethics and the environment.
The Airotic Ultrabra is evidence of art and science working together, with inflatable cups that ensure the wearer always has something new to offer, says Iain Murray
These days businesses ignore the antics and ideals of pressure groups at their peril. If the demonstrations at Seattle and Prague were not warning enough, the success of a few disparate malcontents in bringing the UK economy to its knees the other week will have provided uncomfortable evidence of the need for a new approach. […]
Johnson & Johnson has appointed Stefano Curti to the new role of European marketing director for its Neutrogena brand.
Photography is an established feature of the holiday season. But will the continuous increase in digital camera ownership shake up the cosy market for films and processing, by moving control over developing away from retailers and mail-order s
Guardian Newspapers Ltd (GNL) is launching a strategy and business development unit after claiming it has been swamped with proposals from third parties for tie-ups with its print and Internet properties. Board planning director Stella Beaumont has been put in charge of the department, which has recruited four new executives – researcher Simon Tucker, financial […]
Fast-food chain KFC has appointed Good Technology to develop its first official UK and Ireland website. Chosen after a five-way pitch, Good Technology says it will be working as a “key part of the marketing effort to bring the KFC brand alive online.” The site is due to launch in the fourth quarter of this […]
Banks Hoggins O’Shea/FCB has won the global creative account for digital currency provider Beenz.com, estimated at &£10m for the first year. Banks Hoggins was appointed after pitching against six unnamed rivals and will be paid a proportion of its fee in Beenz currency. The agency will create a global brand-building campaign for Beenz and will […]
Microsoft has appointed Hasbro Interactive senior brand manager Harvey Eagle as its first European advertising manager of what is expected to become one of its hottest properties – the games console Xbox. Eagle will oversee the appointment of a creative agency for the 2001 European launch of Xbox and will develop an advertising strategy for […]
Eurostar Group has poached DHL UK’s commercial director to head its sales and marketing division. Pascal Tomasso has been appointed to the new position of executive director of sales and marketing. Eurostar Group commercial director of Leisure markets Bertrand Guillian and Eurostar commercial director of business markets Alistair Gordon will both report to Tomasso. Tomasso […]