Major packaged goods companies are failing to have an effective presence on the Internet and will miss out on e-commerce opportunities as a result, according to a survey commissioned for Marketing Week. The survey, conducted by digital consultancy BrandNet.co.uk, shows major brands including Weetabix, Procter & Gamble’s Fairy Liquid and Mars’ Galaxy still have no […]
RBS Advanta, the joint venture between the Royal Bank of Scotland and US finance giant Advanta, is extending its credit card brand into the personal loans market. The launch is the first extension of the RBS Advanta brand since the introduction of its credit card in 1996, and is likely to be followed by other […]
The piece, “Back into focus” (MW September 14), by David Benady on Matthew Hooper was entitled “profile”. Of whom, exactly? Far from unravelling the enigma as the piece promised, it became clear that Mr Benady had been unable to gain any original insights whatsoever and resorted to repeating petty gossip – which invariably says more […]
The backlash caused by Intel’s profit warning and the ongoing plight of the euro are further proof the economy is slipping out of politicians’ hands, says George Pitcher
Marketing Week has reported that we have put our £1m advertising business out to a closed tender this month (MW last week).
WPP agency J Walter Thompson has won the $100m (£69m) global account for technology giant Sun Microsystems. JWT picked up the business after a two-way pitch against Lowe Lintas & Partners Worldwide in the US.
Cadbury Trebor Bassett and Britvic Soft Drinks are launching a dual-branded Crunchie Tango chocolate bar. The limited edition bar features both Crunchie and Tango logos on the wrapper and hits the shelves in October, priced at 35p. The launch will be supported with a press and radio campaign funded by both companies. Crunchie Tango is […]
Red Dragon FM sparked a burst of petrol panic buying last week, which proves the power of commercial radio as an effective communicator
Unilever’s Surf launches online soap opera Foam and Away to raise awareness among students
Coca-Cola is understood to be reviewing the £5m advertising account for its Dr Pepper brand in the UK, held by Young & Rubicam’s European office based in London.
With less than two years to go, the Manchester Commonwealth Games has still to raise up to £90m from sponsors. Charles McKelvey reports
Cosmetics veteran Avon is launching itself into the 21st century with a glossy magazine and a radical rethink of its sales strategy. Could this lead to the demise of the Avon lady we know and love?
Exciting news for people who never seem to have any success attracting admirers – not, of course, that there are any such luckless creatures among the Diary’s readers. London-based company Kiotech has developed Xcite!, a wipe-tissue soaked with pheromones, which comes with a health warning attached stating that they “must be used responsibly”. Pheromones are […]
Fellow pressure groups have been outraged by Greenpeace’s willingness to consult a whole range of HHCL clients, many of which are unregenerate smokestack businesses. Is this just ethical ‘greenwash’ or is Greenpeace adopting an innovative and
Mobile phone operator One 2 One is phasing out its two existing pre-pay package brands, Up 2 You and More 2 Say, in favour of a new “Pay as you go” generic brand. The move to one umbrella brand for all of its pre-pay mobile phone products is intended to streamline the market and dispel […]