Ad agencies douse their creative spark
Marketing WeekSmall businesses are finding it harder to get top agencies to take on their ad work – even if it might result in a creative showpiece.
Small businesses are finding it harder to get top agencies to take on their ad work – even if it might result in a creative showpiece.
After reading the article “Room to Improve” (MW December 7), I have decided it is time to blow the approach to e-mail monitoring and management wide open. Recently I have read many articles about how companies promote their websites but then fail to live up to customers’ expectations in terms of service levels. The answer […]
After the recent furore over the NSPCC’s spending of its annual budget, the ways in which charities dispense of their income is coming under the media spotlight.
NTL, the cable television operator that used the strapline “technology tamed” in its advertising jingles, is finding the latest “technology” harder to tame than it thought. The company is trying to force its cable customers to ditch analogue TV and take up digital TV, but has stumbled upon a tricky problem. The digital remote control […]
The British Red Cross has consolidated its three direct marketing accounts, worth £2m, into WWAV Rapp Collins West. The charity’s supporter acquisition, supporter development and legacy marketing business have been handed to WWAV Rapp Collins West after a four-way pitch. WWAV Rapp Collins West pitched against incumbent agencies BHWG Proximity – which handled the supporter […]
Kelkoo.com, which claims to be Europe’s largest online price comparison site, has poached a senior marketer from sports website specialist 365. Dorothea Arndt joins France-based Kelkoo as head of marketing for its UK operations. Her appointment follows Kelkoo.com’s launch into the UK in July, when it merged with UK company Shopgenie. Arndt was previously head […]
Capital One is planning a marketing putsch through broadcast media, leading to speculation that it will rebrand.
The British Red Cross has consolidated its three direct marketing accounts, worth £2m, into WWAV Rapp Collins West. The charity’s supporter acquisition, supporter development and legacy marketing business have been handed to WWAV Rapp Collins West after a four-way pitch. WWAV Rapp Collins West pitched against incumbent agencies BHWG Proximity – which handled the supporter […]
I read with interest Ãse Hedberg’s news analysis “Swedish TV ad ban drive ‘flawed’ by interpretation” (MW November 23).
Designed as a tool to retain consumers, the supermarket loyalty card has enjoyed mixed fortunes. As the competition gets tougher, what sort of future can it expect?
Kelkoo.com, which claims to be Europe’s largest online price comparison site, has poached a senior marketer from sports website specialist 365. Dorothea Arndt joins France-based Kelkoo as head of marketing for its UK operations. Her appointment follows Kelkoo.com’s launch into the UK in July, when it merged with UK company Shopgenie. Arndt was previously head […]
By the time you read this, our cousins across the pond may finally know who their next President will be – then again, they might not. The US has hardly done a very good job of marketing itself as the greatest democracy in the world during the last five weeks of political squabbling and legal […]
Hertz Europe’s retail sales and marketing director, Elizabeth Harraway, is understood to have quit the car rental company to join Galileo, which provides global electronic distribution services for the travel industry. Harraway joined Hertz two years ago from The Fashion Café – the ill-fated restaurant backed by supermodels Claudia Schiffer, Christy Turlington and Naomi Campbell […]
As pressure to diversify grows, marketers must pay more attention to specialist technology and business skills in if their organisations are to continue growing.
South African Breweries (SAB) is looking to appoint an advertising agency for the global relaunch of its Czech Republic-brewed brand Pilsner Urquell. The lager is stocked in a limited number of UK outlets, but SAB plans to make it more widely available. Distribution in this country is through Ubevco. Urquell is also available in the […]