Spirit wins £4m Asserta Home pitch
Asserta Home, the CGNU-backed property site, has appointed Spirit to handle its business-to-business marketing programme, worth up to &£4m.
Spirit will handle the integrated programme, which will include trade press advertising, point-of-sale, leaflets and brochures aimed at the site’s key audiences of estate agents, letting agents and property developers.
The agency’s interactive arm, e-Spirit, will be responsible for the online communications programme.
The property portal, which was launched by CGNU in May last year, offers users access to an extensive property database and eventually plans to cover up to 50 per cent of the UK market.
Last November the site bought troubled Internet start-up Smove in order to strengthen its editorial content and increase advertising revenue.
“We now have over 200,000 properties for sale or rent and over 4,300 branches. We aim to increase the number of partner agents significantly during 2001 as well as developing a long-term business relationship with each agent,” says Lee Newman, head of customer relationship management at Asserta Home.
“We appointed Spirit because we were impressed by its grasp of our market and its creative approach to the challenges we face.”
Asserta Home was one of the first property portals to launch an interactive service on digital TV platforms Open and Telewest.
