Digest
Clear Marketing Communications, a Manchester-based through-the-line agency, has been formed by the merger of The Nairn Smith Partnership, Computer Presentations and Price Doyle Creative Partnership.
Clear Marketing Communications, a Manchester-based through-the-line agency, has been formed by the merger of The Nairn Smith Partnership, Computer Presentations and Price Doyle Creative Partnership.
British Gas Trading has appointed food marketer Rupert Trevelyan to the role of head of segment marketing. Trevelyan was previously UK head of promotions at food company The Compass Group’s international branded foodservice division. His appointment follows the arrival of former Coca-Cola marketer Andrew Mann, as British Gas’ head of marketing, last month (MW February […]
Richard Eyre’s departure from his role as director of strategy and content at RTL Group has prompted rumour and speculation as to where he will turn up next. It is understood that Eyre has been approached by a number of commercial rivals within the past few weeks while still at RTL Group, the owner of […]
The market correction has arrived. But it won’t be so bad this side of the Atlantic, if only the Square Mile manages to find a mind of its own.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.