There is constant moaning from so called new media experts about the lack of consistent or comparable data on Internet user figures. Is a site that delivers 10 million impressions better than a site that delivers 1 million? Agencies and clients alike still judge the strength of a website in the same way they would […]
Thomson Travel has appointed Kevin Ivie as managing director of its Specialist Holidays Group. Ivie moves from rival First Choice, where he was managing director of specialist business. Ivie will run all 15 of Thomson’s specialist holiday companies. These include Simply Travel, Magic Holidays, Thomson Ski & Snowboarding and American Holidays. Ivie held several posts […]
ONdigital has been forced to withdraw ads for its Internet service after complaints from rival BSkyB were upheld by the Advertising Standards Authority (ASA). The ASA also asked that the digital broadcaster consult the Committee of Advertising Practice (CAP) about future ads for its online service, ONnet. BSkyB and four members of the public objected […]
P&O Cruises has appointed Miles Calcraft Briginshaw Duffy to handle its £7m advertising account. The business was with Leo Burnett, but the agency was forced to resign after just eight months because of a conflict of interest with its Walt Dis
Birds Eye Wall’s is launching a promotion giving consumers the chance to become the “face” of Magnum ice cream for 12 months, as it gears up for the busy summer period. The search for the Magnum girl will be launched on Channel 4’s T4 programme on Sunday March 18. Women will be invited to enter […]
Electrolux has appointed Newcastle-based Robson Brown to create a £2m advertising and PR campaign for Flymo Lawnmowers. Flymo’s creative work was previously with Saatchi & Saatchi, which held the business for 15 years but lost it after a review last year. The campaign, which will see the brand back on TV for the first time […]
The UK advertising industry says a European court ruling, which cast doubt on the legality of Sweden’s ban on alcohol advertising, is a landmark in the battle to eradicate national barriers to advertisers. In a case brought by food magazine Gourmet, the European Court of Justice (ECJ) ruled that the Swedish legislation – which bans […]
Rainey Kelly Campbell Roalfe/Y&R has lost Marlow Foods’ £2.5m Quorn UK creative account. Marlow UK marketing controller Nigel White says the company and agency decided not to continue working together after Marlow had a change of heart on its communication strategy. Marlow has asked St Luke’s to work on a project for Quorn, but White […]
As a manager in a company which has been successfully developing a commercial platform with its major customers, using category-based propositions, I read your article on category management (MW February 1) with a curious mixture of thoughts, ranging from “totally agree” to “what nonsense”. Ultimately my concerns centred around the fact that the concept whose […]
A feud has broken out between Korea’s largest commercial TV network, state-owned Munhwa Broadcasting (MBC), and KOBACO, the government agency that sets advertising rates and acts as exclusive sales agent for all commercial networks. How this feud is resolved could have far-reaching effects on the way TV airtime is sold in Korea – Asia’s third-largest […]
MTVi UK has launched an interactive video newsletter, offering sponsorship and advertising opportunities to marketers who want to reach the MTV audience. The weekly newsletter, to be e-mailed to mtv.co.uk subscribers, will stream video clips of exclusive interviews and performances with big-name music artists, including Ricky Martin and Christina Aguilera, who feature in the first […]
Securicor, the leading security firm, is hoping to leverage its offline brand values with its first major Internet venture, SafeDoor. The service is designed to keep credit card and personal details private, helping Internet users get over their qualms about e-shopping. Shoppers register their personal and credit card details just once with SafeDoor (www.safedoor.co.uk). They […]
ONdigital has been forced to withdraw ads for its Internet service after complaints from rival BSkyB were upheld by the Advertising Standards Authority (ASA). The ASA also asked that the digital broadcaster consult the Committee of Advertising Practice (CAP) about future ads for its online service, ONnet. BSkyB and four members of the public objected […]
Cosmetics company Coty has re-appointed J Walter Thompson London to handle the European advertising business for its global brand, Margaret Astor. The business is understood to be worth about £5m. JWT, which lost the Astor business to BBDO Dusseldorf in 1999, already handles the $40m (£27m) global account for Coty’s mass-market cosmetics brand, Rimmel. Margaret […]
Time magazine, published by AOL Time Warner, is to launch a £6m pan-European marketing campaign aimed at repositioning itself in Europe as a read for younger people. The campaign will include print, poster, TV and ambient media ads and has been created by Wink Media, part of the Wallpaper Group. The campaign starts on March […]