HHCL wins New Look account
Marketing WeekHHCL & Partners is understood to have won the account for high street fashion retailer New Look after a three-way pitch.
HHCL & Partners is understood to have won the account for high street fashion retailer New Look after a three-way pitch.
I wish to make the following points about your article (MW February 22): – Andy May did not move to become head of Ladbrokes Gaming.
The Daily Express has dipped below the 96 pages it promised to print each day. On Monday and Tuesday this week the paper had 88 pages, despite a pledge, published on February 28, saying: “From now on the Daily Express is guaranteed to have a m
There are many ways of asking the great and the good to dig deep into their pockets for charity. You would have thought that king of light entertainment Michael Barrymore had honed his approach to a tee. But at the mobile telephone industry’s social highlight of the year – the Mobile News Awards – the […]
Scottish Courage is entering the energy drinks market, currently dominated by Red Bull, with the launch of its non-alcoholic high energy mixer Red Snapper. In a direct swipe at its best-selling rival, the product will be marketed under the strapline “More bite than bull”. Red Snapper, which goes on sale this month, has been developed […]
Scottish Courage is entering the energy drinks market, currently dominated by Red Bull, with the launch of its non-alcoholic high energy mixer Red Snapper. In a direct swipe at its best-selling rival, the product will be marketed under the strapline “More bite than bull”. Red Snapper, which goes on sale this month, has been developed […]
Jippii, the Finnish Internet and telecommunications services company, has appointed Carat to handle its &£1m media planning and buying business in the UK. The business moves from incumbent MindShare without a pitch. The Jippii Group operates in 14 European countries. It specialises in offering content and value-added services to both business and consumers. It is […]
The explosion of media channels across Europe has made targeting consumers difficult because they have become a lot more discriminating.
Löwenbrau lager is being relaunched as a premium brand to compete directly with Stella Artois and Kronenbourg 1664. Marketing and distribution company Refresh UK, which won the rights to Löwenbrau in June 2000, will stop brewing Löwenbrau Prem
Harley-Davidson has suspended all its UK advertising, sources have claimed. The creative account, worth around £500,000 in the UK (Nielsen MEAL), is held by Partners BDDH. It is believed that the suspension may eventually lead to a review of the company’s advertising arrangements. Media is handled by CIA in the UK. Partners BDDH, which has […]
Innovations such as 3-D projections allow advertisers to convey messages in ever more exciting ways. Richenda Wilson reports on their impact and the advantages they have over traditional media
Interpublic’s proposed £1.5bn take-over of True North Communications will lead to more agency consolidation over the next few years, especially if the economic downturn deepens, according to industry sources.
IPC Ignite!, the publisher of Later, Loaded and NME, has embarked on a consumer insight programme which involves its marketing team researching youth interests in nightclubs. The team is thought to be researching youth lifestyle ahead of the launch of a younger men’s title later this year. IPC Ignite! will not comment on any plans […]
Your editorial “Next Round of Consolidation” (MW March 8) highlights the opportunities and pitfalls that size brings for global marketing services groups as they try to preserve shareholder value. However the moves orchestrated by the advertising giants are often defensive. They serve only as an Elastoplast to cover the cracks that are present within the […]
This month, another two women’s magazines hit newsagents’ shelves. OMD Snapshots looks at how women perceive the magazines aimed at them