CIA has appointed chief executive of CIA Europe, Mainardo de Nardis, as its first worldwide chief executive. De Nardis will now be in charge of all of CIA’s regions, including Europe, Asia, Africa and the US. He will remain at CIA’s offices in London. In his new role, de Nardis will continue to report to […]
The market correction has arrived. But it won’t be so bad this side of the Atlantic, if only the Square Mile manages to find a mind of its own.
Four years ago Midland Bank shed its identity and adopted its parent’s global brand name. Now, HSBC is looking at ways to infuse the global brand with core values to increase customer loyalty.
Leeds United Football Club has appointed Stuart Ogg as its first international brand manager, in an attempt to emulate the global commercial success of Premiership rival Manchester United. Ogg, who joins from Fruit of the Loom, where he was commercial director, has a brief to establish a network of business partnerships in the Far East, […]
Fresh flowers are a far more important and stable market than the well-publicised floral events of Mother’s and Valentine’s Day might suggest. The success of the market can be explained by low-key regular purchasing from supermarkets by female
The UK beer market is diversifying. To stay ahead, brewers are moving away from traditional pubs and into other areas of the hospitality trade.
Nightclub company Ministry of Sound is looking for brands to sponsor a summer dance festival called Knebworth 01. The sponsorship opportunities include headline sponsor in the title of the event and sponsorship of 13 different arenas around the venue. The dance festival, which has a capacity of 50,000, is to be staged at Knebworth House […]
The Observer is launching a monthly title called Observer Food Monthly to further bolster the newspaper’s circulation revival over the past 18 months. The 68-page tabloid magazine will be launched in early summer, and will carry features about eating and drinking. The launch is being backed by an advertising campaign, created by Ogilvy & Mather. […]
For the practical jokers among you, there are some real crackers: talk in meaningless jargon to confuse fellow employees (surely one for marketers); see how loudly you can get people to talk on the phone, by saying you can’t hear them; put Deep Heat muscle rub on toilet seats; use a large machete to point […]
The Rugby Football Union (RFU) has committed itself to overhauling rugby with an eight-year strategic plan to reinvigorate the sport’s image and make it more accessible, with the key objective of winning the World Cup in 2007. The RFU plan, “Putting England First”, promises to invest £50m in developing world-class players and £155m on grass-roots […]
Lego has lost a huge amount of money in two of the past three years. Why has the world’s most popular toy fallen from grace, and can it come up with a convincing rescue strategy? David Benady looks for answers
The sponsorship of the Football League has been thrown wide open, after Nationwide Building Society failed to reach an agreement before its exclusive negotiation period ran out on March 8. A three-year sponsorship period starts in the summer and will cost at least &£10m, some reports even suggest the figure could be as much as […]
HSBC is understood to be reviewing its UK creative account, worth up to £15m, and inviting incumbent St Luke’s and global agency Lowe Lintas to pitch for the business.
GlaxoSmithKline (GSK) looks set to rethink its Lucozade Solstis brand, effectively admitting defeat to Red Bull in its challenge to take a slice of the high energy drinks market. The company is understood to be “reformulating” and developing an energy drink that will be repositioned as an “afternoon pick-me-up”. One industry source says: “Nobody wants […]
Rosie Boycott may be a respected newspaper editor and could secure substantial backing for her publishing venture. Even so, will Londoners want it?