Month: March 2001

Airtours faces up to turbulent times

Marketing Week

In the wake of poor results, Airtours last week announced plans to cut its high street retail operations, and removed seven senior staff from their posts. Lucy Barrett reports on tough times facing the retail travel industry

EC ‘hell-bent’ on tobacco ad ban

Marketing Week

Tobacco manufacturers have accused the European Union chiefs who are trying for a second time to outlaw tobacco ads and sponsorship of being “hell-bent” on introducing the ban. Tobacco bosses are again threatening to challenge the proposals in court if they are passed later this year. The EU’s first directive banning tobacco advertising was annulled […]

Lauda Air launches in-flight shopping channel

Marketing Week

Flightstore, an in-flight shopping channel which will enable passengers to shop online, is being launched by Lauda Air. Lauda is the first airline to sign up. If successful, Brighton-based Flightstore hopes to roll out the service to other airlines. The service will be available from July and will initially feature on long-haul flights from Vienna […]

Rainey loses £2.5m Quorn brief as Marlow Foods rethinks

Marketing Week

Rainey Kelly Campbell Roalfe/Y&R has lost Marlow Foods’ £2.5m Quorn UK creative account. Marlow UK marketing controller Nigel White says the company and agency decided not to continue working together after Marlow had a change of heart on its communication strategy. Marlow has asked St Luke’s to work on a project for Quorn, but White […]

Corus & Regal appoints chief

Marketing Week

Corus & Regal Hotels has appointed Rob Baldry to the newly-created position of head of marketing. He will have overall responsibility for both corporate and leisure marketing activities and will oversee the group’s recently-launched website.

Shares betting group seeks first head of marketing

Marketing Week

IG Group, the spread betting company which allows gamblers to make profits from speculating on the share market, is looking for its first head of marketing. The role has been the responsibility of deputy chief executive Nat Le Roux, but the company’s growth over the past three years has led it to seek a full-time […]

Banners can be star-spangled

Marketing Week

I read with interest the article “A new nail in banner advertising’s coffin” (MW February 22). However, reports of the death of the banner ad have been greatly exaggerated. Recent news stories have highlighted reduced spending on banner campaigns, falling click-through rates, and consequent depletion of revenue for sites dependent on advertising. However, sites such […]

Bhs marketing director quits

Marketing Week

Bhs marketing director Jane Hayman has resigned, citing a desire to take on a portfolio of executive roles. Hayman has been at Bhs since May 1998. She was previously a marketer at retail group Arcadia. She will work out her contract, which finishes in August, and says her resignation will not affect any marketing plans […]

Robson Brown lands £2m Flymo lawnmower campaign

Marketing Week

Electrolux has appointed Newcastle-based Robson Brown to create a £2m advertising and PR campaign for Flymo Lawnmowers. Flymo’s creative work was previously with Saatchi & Saatchi, which held the business for 15 years but lost it after a review last year. The campaign, which will see the brand back on TV for the first time […]

Training Tragedy

Marketing Week

Training budgets are often the first to be cut when the economy hits a recession, but the UK is in the midst of a serious skills shortage. Without skilled staff, businesses will be left behind.

JBB unveils pre-mixed vodka drink

Marketing Week

Jim Beam Brands (JBB) is launching a pre-mixed spirit, based on Vladivar vodka, through its UK sales and marketing arm, Maxxium UK. Vladivar Veba, a vodka-based sweet and sour cherry flavoured drink, will target the 18to 25-year-old female market. The drink is the first product extension from Vladivar, the UK’s second biggest vodka brand. Initially […]