French Connection is planning to spread its fcuk branding across the US – an ambitious move that is likely to have America’s Puritan founding fathers turning in their graves. But will its trans-Atlantic plans go the same way as so many other r
The Daily Star, taken over by Northern & Shell along with the Express titles, is undergoing a renaissance. Rory Cavanagh reports on Desmond’s new flagship
Royal Bank of Scotland (RBS) is looking for its first managing director to head its Own Brand Businesses division. The division was created in January following the merger of RBS and NatWest. It includes Direct Line Financial Services and Lombard Direct and has 400,000 customers and 1,000 staff. The managing director is expected to have […]
I read your article about Lego (MW last week) with some interest. It’s an old principle, but if you want to know what could be done better, ask your customers. As mother of a bright, beautiful, ten-month-old boy, a toy’s brand matters to me only as an issue of trust, and if The Early Learning […]
Clear Marketing Communications, a Manchester-based through-the-line agency, has been formed by the merger of The Nairn Smith Partnership, Computer Presentations and Price Doyle Creative Partnership.
Rumours abound there is to be a Minister for Men. But, men are so thick – according to some – that they couldn’t possibly administer themselves.
I was interested to read the column by Alan Simmons (MW March 1) in which he juggled the issue of consumers’ ability to avoid advertising, and managed to conclude that the outdoor advertising industry must behave responsibly if it is to have a rosy future. His chain of thought may be slightly long-winded but he […]
While your publication has done an admirable job in sounding the death knell of banner ads (MW February 22) from an industry perspective, I believe that your articles failed to address the customer viewpoint. If a form of online advertising can be developed that actually enhances a consumer’s online experience, as opposed to interfering with […]
The Design Business Association (DBA) is advising design consultancies to “give serious consideration” before subscribing to the Central Office of Information’s (COI) creative roster for design agencies. The COI invited design agencies to apply to be part of the first government roster, but is charging agencies &£50 for a company and &£25 for a freelance […]
Key tools used by online marketers could be radically restricted by an updated EU data protection directive, according to the UK’s Internet Advertising Bureau (IAB). In a statement issued this week, the IAB says it expects proposals for the updated 1995 directive to be put before the European Parliament over the next few months, and […]
The Daily Star, taken over by Northern & Shell along with the Express titles, is undergoing a renaissance. Rory Cavanagh reports on Desmond’s new flagship
Trade associations are normally chastised for their inertia or inability to come up with the goods. But the Spanish ad agency association has made quite a difference, says John Shannon
First the industry invented ads on litter bins, then it came up with ads on the bottom of pint glasses – now the great ambient media circus has come up with possibly its silliest way of spicing up advertising. Airline pilot Mark Tuppen has developed the “CurrySafe” cardboard tray which allows motorists to safely carry […]
Co-operative Group has promoted Travelcare general manager Yvonne Rankin to the new role of chief general manager for specialist retail brands. Rankin will be responsible for marketing the Co-op’s three specialist retail businesses, Travelcare, funeral operations and the Eyecare optical chain. She joined the company in 1996 as national sales and marketing manager of the […]
Holiday Autos has raided rival Hertz to recruit Joanne Pyshorn as its UK and Ireland marketing director. Pyshorn joins from Hertz Europe where she is head of marketing for its European trade and consumer division. She previously worked at Eurostar in various communications roles. The position at Holiday Autos has been created to reflect the […]