I would question the need for the ad-killing software described in “Wipeout for Web ads: Net users take to ad-blocking software” (MW last week). Recently I checked out a page of award-winning banner ads. I began to get frustrated when the page would not download. Then I realised that it had downloaded, and I was instinctively not looking at the ads. My brain wouldn’t allow me to see them.
With software that effective installed in my head, I don’t need any on my browser.