ScottishPower takes its entire £5m corporate business to The Bridge

ScottishPower has consolidated its corporate advertising into The Bridge after ending its relationship with Bartle Bogle Hegarty (BBH) and Yellow M.

Glasgow-based The Bridge will now be the sole agency for the utility’s above-the-line advertising, which is worth an estimated &£5m.

The Bridge won the account in a two-way pitch, following a review of ScottishPower’s customer sales and service business. The move comes despite advertising industry claims that ScottishPower would not be looking for a new agency following a major company restructure.

Faulds Advertising, which handles ScottishPower Retail’s creative business, and Starcom Motive, the company’s media agency, are unaffected by the review.

ScottishPower marketing services directorKevin Toner says: “We look forward to working with The Bridge to increase UK awareness of our products and brands.”

The company’s first major branding campaign was created by BBH in early 1999.

Earlier this year, the utility company decided to pull the plug on its financial and telecoms ventures.

Its &£70m online joint venture with the Royal Bank of Scotland, Work24, was scrapped as a result. Work24’s staff, including the marketing director, Simon Ward, were all made redundant (MW February 8).

The utility’s retail business appointed a new head of retail advertising, Ronnie Wayte, formerly the deputy group director at M&C Saatchi, last year in August.

ScottishPower claims to supply energy to one in five UK homes.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here