ScottishPower has consolidated its corporate advertising into The Bridge after ending its relationship with Bartle Bogle Hegarty (BBH) and Yellow M.
Glasgow-based The Bridge will now be the sole agency for the utility’s above-the-line advertising, which is worth an estimated &£5m.
The Bridge won the account in a two-way pitch, following a review of ScottishPower’s customer sales and service business. The move comes despite advertising industry claims that ScottishPower would not be looking for a new agency following a major company restructure.
Faulds Advertising, which handles ScottishPower Retail’s creative business, and Starcom Motive, the company’s media agency, are unaffected by the review.
ScottishPower marketing services directorKevin Toner says: “We look forward to working with The Bridge to increase UK awareness of our products and brands.”
The company’s first major branding campaign was created by BBH in early 1999.
Earlier this year, the utility company decided to pull the plug on its financial and telecoms ventures.
Its &£70m online joint venture with the Royal Bank of Scotland, Work24, was scrapped as a result. Work24’s staff, including the marketing director, Simon Ward, were all made redundant (MW February 8).
The utility’s retail business appointed a new head of retail advertising, Ronnie Wayte, formerly the deputy group director at M&C Saatchi, last year in August.
ScottishPower claims to supply energy to one in five UK homes.