George Pitcher: Let business, not the City, decide on the Euro issue
Marketing WeekThe debate over joining emu is being led by City financiers. But those whose only role is to make money cannot be trusted with that decision, says George Pitcher
The debate over joining emu is being led by City financiers. But those whose only role is to make money cannot be trusted with that decision, says George Pitcher
Auction site Ebay.co.UK is following the lead of its US parent by moving into fixed-price, person-to-person retailing. The company has appointed Tanya Cordrey to the position of director of market development, who will spearhead the move. The appointment follows the introduction of a “Buy it Now” facility onto the site. This service enables sellers to […]
A ban on tobacco advertising has clearly taken on symbolic importance for everyone involved in the war against smoking and as a result some important arguments have been overlooked. Government has a responsibility to educate people about the health risks of smoking but banning the promotion of a legal product is a step too far. […]
British Airways Holidays head of sales and marketing Colin Whaley has been appointed to head the marketing team at Accoladia, the company formed by the merger with Thomas Cook Holidays. The two holiday giants announced their plans to merge last December, and made it clear that both brands would remain in existence and run alongside […]
A ban on tobacco advertising has clearly taken on symbolic importance for everyone involved in the war against smoking and as a result some important arguments have been overlooked. Government has a responsibility to educate people about the health risks of smoking but banning the promotion of a legal product is a step too far. […]
The main problem in attracting advertisers to a website is that there is no standard in place to measure Internet traffic.
A survey obtained by the Diary this week reveals that marketing professionals’ fantasy boss is Dame Judi Dench’s character “M” in the James Bond films. Career psychologist Siobhan Hamilton-Phillips says the choice of M suggests that marketers “take their jobs seriously”. Proof, if any were needed, that career psychologists know naff all. Interestingly, Dench was […]
Handbag.com, the women’s website jointly owned by Boots and Hollinger New Media, is raising the curtain this week on what it bills the world’s first interactive e-mail drama. Written by BAFTA nominated IMP Corporation, the e-soap will run for eight weeks from July 2. Entitled, “Love, life & e-mail”, it will be delivered to registered […]
UKTV is extending its UK Style digital channel brand on to the Web, with a website that enables users to design virtual rooms. Visitors to the site, at www.- ukstyle.tv, can change wall colours, floor coverings and furniture to give them ideas for their own homes. UKTV is targeting the 2 million UK Style viewers […]
Allied Domecq senior vice-president of global marketing Mark Doorbar has left the wines and spirits group as part of a global marketing restructure. The company will not replace Doorbar. His responsibilities will be shared between Simon Stewart, senior vice-president for core brands; Simon Hunt, senior vice-president of innovation; and Edward Beasley, senior vice-president of speciality […]
Toyota Motorsport has appointed Sportsworld Media Group to secure sponsors and rights for its new Formula One team, which commences Grand Prix racing in 2002. The appointment coincides with the announcement that the Japanese car company has signed a deal with the Matsushita Electric Industrial Company, which will see its Panasonic brand become title sponsor […]
John Brown Publishing (JBP) has promoted its US publishing director, Dean Fitzpatrick, to managing director, UK. Fitzpatrick was responsible for setting up JBP’s US office in New York, but returned to this country last year. Andrew Hirsch, the chief executive of JBP in the UK and US, was transferred to New York earlier this year […]
ITV is right to be frustrated by the Government’s lethargy over digital TV, but its stab at the BBC and Sky is unjustified and could cost it its freedom, warns Torin Douglas
A range of children’s merchandise featuring artwork by Beatles legend John Lennon will go on sale in the UK and Europe next spring. Lennon’s estate is signing 11 licences with major high street retailers to put Lennon’s Real Love artwork on children’s clothes, bedding, furniture and gift sets. The names of the retailers and the […]
Digital terrestrial TV has a key role to play in the switchover to digital. However, the rescue of ONdigital may come at a high price for advertisers.