Gulf Air, the Bahrain-based airline, has promoted publicity and promotions manager Stephen Tuckwell to head of marketing. The airline has reorganised its senior management structure to create the marketing position, with the aim of bringing more focus to the department. Tuckwell will now oversee the airline’s £3.5m marketing budget. He will report to Adel Ali, […]
When manufacturers misread market demand, the marketers get the blame. The smart money is on making goods to order, argues Alan Mitchell
The average UK consumer spends £40 a year on snack consumption and £208 on away-from-home drinks, according to Datamonitor’s Drinks On-the-Go 2001 report.
Television viewers are more likely to pay attention to ads on digital channels than those on terrestrial stations, according to research commissioned by BSkyB. The study, by BMRB, found viewers enjoy programmes more on digital channels because they are more likely to find something they want to watch. As a result, they pay more attention […]
Former SPCA president Clive Mishon has called for action instead of words over one of the most controversial subjects to hit the industry – payment by results (PBR). Mishon, speaking at the Marketing Promotions Summit in Madrid last weekend, says it is time to stop discussions and act on the issue, which has been hanging […]
As TV companies and national newspapers alike report dismal advertising revenue for the first half of 2001, marketers might be forgiven for being pessimistic. However, with consumer spending buoyant and the economy growing, it seems the advert
Just occasionally, a press release lands on the Diary’s desk which deserves a second read before it goes in the bin. One such has arrived from Nissan. Seemingly, the Nissan press office is going out of its mind through overwork or boredom. To announce the appointment of new PR administrator Andrea Lowther, the team issued […]
Henkel, the German detergent and personal care company, is planning to launch a high street cosmetics salon chain next year. It is understood that Schwarzkopf & Henkel, the personal care division of the consumer goods company in the UK, is in talks with potential partners about supplying services such as hairdressing. Henkel’s salon will follow […]
Microsoft has poached EURO RSCG Wnek Gosper client services director Adrian Simons to fill the newly created post of director of advertising for Europe, the Middle East and Africa (EMEA). The appointment follows a restructure at Microsoft, which consolidated the company’s marketing operations and involved the promotion of Oliver Roll, director of enterprise marketing, to […]
Marketing agency CCG is celebrating the Wimbledon tennis championships by bringing some summer cheer to marketers who are chained to their desks during the Centre Court excitement. Direct marketing is certainly taking a novel twist, with everything from giant pretzels to vibrators landing on the Diary’s desk in the last few months. Now CCG is […]
BT’s new ad is spectacular, but says nothing about brand value. The former monopoly must stop generic telecoms advertising and tell us about itself.
Manufacturers who don’t want their brands left on the shelf are trying out new ways to widen and enrich their retail offering.
The Walker Agency has won Brittany Ferries’ £5m through-the-line advertising account, after the cruise company dropped Banks Hoggins O’Shea/FCB.
Sanyo has promoted John Boyle, general manager of its commercial division, to sales and marketing director for the unit. He is now a director of the company. Boyle will oversee a new strategic focus on business-to-business customers, new product development and expansion of the current commercial product range, which consists mainly of presentation equipment. Boyle […]
I am writing in response to Mr Petersen (MW June 21) and would like to reassure him that ethical shopping really does make a difference, and that UK consumers are becoming more aware of their purchasing power and are using it. Research shows that there is a general increase in the number of consumers influenced […]