Tetley GB is considering rolling out a new tea-bar format, following the closure of its Manchester-based trial store, Gaffers. The café was themed around the Tetley’s cartoon “tea folk”, serving snacks and tea, and was decked out in blue and white fittings, including tea folk coats and slippers. The outlet, launched as a pilot to […]
Channel 5, the Cinderella of commercial terrestrial TV, is counting on the poached soap Home & Away to boost audience share.
Fulham Football Club has signed a one-year, £2m sponsorship deal with Pizza Hut following its promotion to the Premiership. The pizza chain has the option of extending the deal for a further two years after the 2001/2 season. In addition to sponsoring the team’s shirts and placing hoardings around the ground, Craven Cottage, Pizza Hut […]
With backing from nine major airlines, and a marketing budget 20 times that of its nearest rival, Opodo looks set for take-off.
Did William Hague fail to win at the general election because voters were put off by his baldness? And, if so, how much is marketing to blame? asks Iain Murray
A poster campaign for children’s charity Barnado’s, which features pictures of dead people, has escaped the wrath of the Advertising Standards Authority (ASA). The three posters showed the bodies of two young men and a woman who had committed suicide as adults following childhood abuse or neglect. A fourth execution featured a 22-year-old prostitute who […]
Bravo for featuring the Newspaper Society’s research on “Shopping around the UK” (MW June 21), which made very interesting reading. But while I agree with much of what was said I disagree with the Newspaper Society’s presumption that “regional/local press is the most popular media source of information” for gr ocery shoppers. What about in-store […]
Microsoft has poached EURO RSCG Wnek Gosper client services director Adrian Simons to fill the newly created post of director of advertising for Europe, the Middle East and Africa (EMEA). The appointment follows a restructure at Microsoft, which consolidated the company’s marketing operations and involved the promotion of Oliver Roll, director of enterprise marketing, to […]
Marketing agency CCG is celebrating the Wimbledon tennis championships by bringing some summer cheer to marketers who are chained to their desks during the Centre Court excitement. Direct marketing is certainly taking a novel twist, with everything from giant pretzels to vibrators landing on the Diary’s desk in the last few months. Now CCG is […]
Delaney Lund Knox Warren has won the Australian Tourist Commission’s (ATC) European account, at a time when the board is shifting its advertising strategy away from TV. The ATC, which previously used D’Arcy globally, has split its worldwide account between several agencies as it aims to be “more flexible” in its approach to marketing. Delaney […]
Nestlé is understood to be concluding a global review of its advertising, which is expected to result in a major realignment of its accounts.
Gulf Air, the Bahrain-based airline, has promoted publicity and promotions manager Stephen Tuckwell to head of marketing. The airline has reorganised its senior management structure to create the marketing position, with the aim of bringing more focus to the department. Tuckwell will now oversee the airline’s £3.5m marketing budget. He will report to Adel Ali, […]
Channel 5, the Cinderella of commercial terrestrial TV, is counting on the poached soap Home & Away to boost audience share.
Fulham Football Club has signed a one-year, £2m sponsorship deal with Pizza Hut following its promotion to the Premiership. The pizza chain has the option of extending the deal for a further two years after the 2001/2 season. In addition to sponsoring the team’s shirts and placing hoardings around the ground, Craven Cottage, Pizza Hut […]
Auction site Ebay.co.UK is following the lead of its US parent by moving into fixed-price, person-to-person retailing. The company has appointed Tanya Cordrey to the position of director of market development, who will spearhead the move. The appointment follows the introduction of a “Buy it Now” facility onto the site. This service enables sellers to […]