Innogy scraps its Yorkshire Electricity brand

By Marketing Week 9 Aug 2001 12:00 am

Power group Innogy, the parent company of npower, is planning to scrap the Yorkshire Electricity brand and integrate the business with the npower brand.

The regional brand, which was acquired by Innogy in February this year, will be phased out over an unspecified period. It is unclear whether Yorkshire Electricity’s advertising agency Rapier, will retain any business.

The chief executive of Yorkshire Electricity, Graham Hall, retired in January this year and has not been replaced. Marketing and retail sales manager Sue Amies-King left the company at the time of the acquisition, and managing director of its supply business, Bill Wilkinson, also quit following its acquisition.

Npower marketing director David Andrew has taken responsibility for the Yorkshire Electricity brand. Andrew is also the divisional director of npower, with responsibility for residential matters.

A spokeswoman for Innogy says: “No definite plans have been decided upon.” The integration of the Yorkshire Electricity brand with the npower brand will result in 300 jobs losses at Yorkshire Electricity.

No we’re not ignoring you – now be quiet

Marketing Week

This is proving to be a revolutionary year for industry research, so I was slightly bewildered as to why Torin Douglas devoted his column (MW July 19) to Chris White-Smith’s increasingly boring bleat about agency planners not using the Telegraph’s “Sections Planner” research. The whole issue of measuring the readership of newspaper sections has been […]

EUROPE: The packaging of German politics

Marketing Week

Not only have German consumers to come to terms with new-style ads for packaged goods but also their political parties. CDU has just hired McCann-Erickson to handle its election campaign.

BT’s ‘Bringing People Together’ campaign

Marketing Week

Abbott Mead Vickers.BBDO has created two ads to promote BT’s new combined telephone and entertainment packages with ITV Digital and Sky Digital. The campaign continues the narrative of the telecom company’s ‘Bringing People Together’ campaign. The first of two 40-second executions, Birth breaks on August 9 and features Derek – last seen in an ad […]