HBOS shakes up retail marketing operations after business review

Halifax and Bank of Scotland (HBOS) has restructured its retail marketing operations following the merger, and has appointed Steve Griffiths – formerly head retail marketer at Bank of Scotland (BoS) – to the job of head of marketing external sales.

Griffiths will report to HBOS retail marketing chief Philip Hanson, who moved to the job last month, following a head on battle with Griffiths (MW August 9). Hanson was formerly general marketing manager with Halifax.

Griffiths is now responsible for branch marketing across the Halifax and Bank of Scotland networks. The brand names will remain on the high street.

Former Halifax head of marketing communications James Boulton has moved to the position of HBOS head of brand marketing and retail sales.

Former Halifax head of database marketing Andy McLaughlin is now head of direct marketing for HBOS. And former BoS fulfilment director Diane Winnard has become HBOS head of customer insights and customer relations. All these positions report to Hanson.

The company is still searching for a head of customer relationship management, although it has not been decided whether this will be an internal or external appointment.

Hay Management Consultancy carried out the restructure as part of a review of the whole business.

Halifax’s advertising is handled by Delaney Lund Knox Warren, with media buying through Zenith Media. BoS advertising is handled by Feather Brooksbank and TDA. Both companies say there are no plans at present to review the business.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here