Maritime Museum to review advertising work
The National Maritime Museum in Greenwich is reviewing its advertising business, held by Roose & Partners.
The agency has had the business since May 1998, when it beat two undisclosed agencies to win a £750,000 project to help relaunch the museum. The relaunch followed the award of a £20m lottery grant to the institution.
The museum spent £122,000 on advertising in the year to September (AC Nielsen) but says it will spend more next year. The first project for the new incumbent is likely to be work on the museum’s summer “Planet Ocean” initiative.
The pitch will be overseen by marketing manager Janet Owens. The winner will be given a three-year contract with the option of a two-year extension. A decision is expected in March.
The review is not connected to the joint campaign work recently awarded to Burkitt DDB by six national museums. The agency is to promote the introduction of free admission charges in the South-east.
The museum is also restructuring its marketing department. Press and PR manager Michael Barrett has become head of corporate communications and takes on marketing responsibilities removed from the commercial director’s remit.
