Royal & SunAlliance’s Sequence brand picks marketing director

Royal & SunAlliance’s property services division, Sequence, has appointed former Eastern Energy head of marketing Robert Pieczka as director of marketing development.

Royal & SunAlliance’s property services division, Sequence, has appointed former Eastern Energy head of marketing Robert Pieczka as director of marketing development.

Pieczka has been working for Sequence since May as a freelance marketing consultant. During this time he has helped shape the revamped division, creating new services such as life and contents insurance from a panel of providers at its estate agencies.

He has been brought in full-time to continue the development of the Sequence brand, launched in November last year.

The company wants to be a “home agent”, offering advice on house moving and providing additional services such as looking after people’s homes while they are on holiday and selling security systems.

Pieczka quit Eastern Energy in December 2000 after five years with the company. Before that he was marketing director at Clydesdale Bank and Nationwide Building Society.

He will report to Sequence chief marketing officer Mike Sommers.

Pieczka says: “I spent five years in the energy sector, but I don’t want to be branded an energy marketer.

“We want to make Sequence an independent financial adviser for the home. We spent last year building a platform for the business and I think the sector’s ripe for change.”

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