Congratulations to Kitcatt Nohr, Alexander & Shaw for setting up their own agency, but the Diary wonders if anyone else has picked up on something rather unfortunate.
While the acronym KNAS sounds like a radio station in the deep south of America, the acronym backwards is worse – SANK.
Given that Nohr was formerly managing director of Lion, part of Burnett Associates Group which went into receivership last year, some may not see it as a great omen for the fledgling business.
But the Diary has every confidence in the company and wishes it the best for the future. Let’s hope Shaw isn’t ever replaced by someone whose surname begins with the letter R.