AXA Insurance is looking for a marketing chief, almost two years after the departure of its last marketing director. The role has been overseen by chief executive Peter Hubbard since the departure of Simon Rhodes in February 2000. The position was eliminated as part of a restructure following Rhodes’ departure. The company says it has […]
Mobile phone prices are rising as operators try to increase revenues. By hiking costs, operators are hurting more than consumers’ pockets, says George Pitcher
Halifax has become the first major financial company in the UK to run dynamic HTML (DHTML) ads. The online ads feature Halifax employee Howard Brown riding across users’ screens on a dolphin and a swan, concluding with a box that can be clicked for information. Halifax’s online creative agency, eBrands @ DLKW, used an off-the-shelf […]
Confectionery giant Nestlé Rowntree is to use Barbie doll rival Sindy to promote its new product Little Rolo after agreeing a deal with toy company Vivid Imaginations.
Coors’ success in the UK is no foregone conclusion – despite its new big-brand portfolio, it has to prove its potency.
Following in the footsteps of reality TV, brands are casting ‘ordinary’ people in their ads to make the product seem more customer-friendly. It may be the latest craze, but does it make commercial sense?
Currys marketing director Euan Sutherland is leaving the Dixons Stores Group to join Matalan, where he will oversee marketing of the discount clothing retail chain, as well as its Lee Cooper and Falmer jeans brands. Sutherland, who is on gardening leave until he joins Matalan as marketing director at the start of April, says he […]
Viacom Outdoor is offering five companies the chance to sponsor London buses painted gold as part of the Queen’s Golden Jubilee celebrations this year. For £200,000 a company can sponsor the outside of ten double-decker buses, which will operate in central and Greater London between April and November. Companies will also have the option to […]
There is much talk about the necessity of reform within the advertising industry to meet the demands of increasing competition (MW December 6, 2001). In fact, smart advertisers are already gearing up to apply values-based profiling in their above-the-line activity. The mass messaging of yesteryear will, for many advertisers, become extinct. The reason is that […]
Unilever’s tie-up with AOL Time Warner means it has access to media beyond advertising. What implications do such deals have?
The days of traditional sales promotion agencies are long gone. These days they’re as likely to be planning media campaigns as they are to be running voucher schemes. Does sales promotion still exist in a meaningful sense?
US-based sunglasses brand Oakley has appointed BJK&E Media to handle its £1m media buying and planning account.
The “current economic downturn”, to coin a cliché, is not discouraging people from doing noteworthy, stupid and scandalous things.
Gillette has promoted its North American head of commercial operations for male shaving, Jeff Reilly, to chief European marketer for its new personal care division. As European business unit manager for personal care, Reilly will report to European business director of grooming Dwight Brown. He will be responsible for all of Gillette’s personal care and […]
The gulf between marketers and IT departments is widening, a survey by software provider ATG and business website Hoovers.co.uk has found. Over 30 per cent of the 514 marketers in the survey rate technology as “unimportant” in serving customers better, says the report. Comments from respondents include: “Technology is often used as a means of […]