P&G shifts £8m Clairol business
Marketing WeekProcter & Gamble has shifted its £7.9m UK Clairol haircare business out of Banks Hoggins O’Shea/FCB and into Leo Burnett and Grey Worldwide, London.
Procter & Gamble has shifted its £7.9m UK Clairol haircare business out of Banks Hoggins O’Shea/FCB and into Leo Burnett and Grey Worldwide, London.
Reckitt Benckiser plans to axe its air freshener product Air Wick and merge it into the Haze brand, in what appears to be a second phase of a product portfolio rationalisation. Last year, the household goods company announced its decision to axe its Dettox cleaning brand, a rival to Unilever’s Domestos and Cif. Dettox, which […]
The Daily Express launches a weekly, eight-page pull-out recruitment section (Thursday 24 January), in an effort to attract classified advertising revenue and increase readership. Owner Northern & Shell also claims it will be spending &£30m on advertising the struggling Express newspapers this year. The new recruitment section will be flagged up on the front page […]
The Church of England and anti-abortion groups are outraged at a morning-after pill advertising campaign due to break in February. This will be the first time that the pill, also called the emergency contraceptive pill, has been advertised in the UK. The pill, to be marketed under the Levonelle name, is owned by Schering Healthcare. […]
Belying its dry-as-dust name, the City Food Lecture, given last week at London’s Guildhall, proved a surprisingly riveting affair. Not because it was packed with luminaries from the food industry, such as Sainsbury’s Sir Peter Davis – although it was. But because of a far from academic interest in some of its content, together with […]
The British Tourist Authority launches a £5m advertising campaign next week to attract overseas visitors to the UK. The campaign, which carries the slogan ‘UKOK’, has been created by Abbott Mead Vickers.BBDO. It will target the seven prime overseas markets: the US, Canada, France, Germany, Ireland, Belgium and the Netherlands. The campaign, which breaks next […]
Agency Assessments International (AAI), which advises clients on advertising pitches, is extending its remit to oversee advertisers’ relationships with production companies. The company claims advertisers can save up to 65 per cent of production costs by taking the task away from creative agencies. AAI says that there are a number of global and domestic production […]
Unilever chairman Niall FitzGerald is trying to reopen the debate about GM crops and food in the UK. It was widely believed that the environmental and consumer ‘Frankenstein food’ campaigns of the late Nineties had destroyed any prospects of s
Royal & SunAlliance’s property services division, Sequence, has appointed former Eastern Energy head of marketing Robert Pieczka as director of marketing development.
Granada and Carlton are to launch a sales offensive at key advertisers in each of their TV regions. The push is designed to get them to “engage” with TV as a medium. In each of the TV regions, about five key clients will be invited to attend a lunch along with local MPs, actors, TV […]
I hope Iain Murray feels better after the two rants we’ve witnessed in recent columns – two of the most ill-informed pieces I’ve read in a long time. For the record, the £20m the BBC will be spending on promoting its services over the next year represents less than one per cent of the BBC’s […]
Early BARB viewing figures show sharp fall, triggering fears of a price hike in television advertising
Teletext has appointed Marc Bell, former marketing director for easyInternetCafé, as its marketing chief after a year-long search.
Marks & Spencer has appointed TBWA GGT Direct to the new multi-million pound direct marketing account for its loyalty card, expected to be launched this year.
Guinness UDV Great Britain is reviewing its £10m direct marketing agency roster, with a view to consolidating the business into one agency.