Kickers, the footwear and clothing label owned by the Pentland Group, has appointed Mediaedge:CIA to handle its £1m pan-European media buying and planning account. The incumbent in the UK was Rocket, the sister agency of PHD. The agency already handles the Pentland Group’s lifestyle sportswear brand Ellesse. Kickers appointed Magic Hat early last year to […]
Belying its dry-as-dust name, the City Food Lecture, given last week at London’s Guildhall, proved a surprisingly riveting affair. Not because it was packed with luminaries from the food industry, such as Sainsbury’s Sir Peter Davis – although it was. But because of a far from academic interest in some of its content, together with […]
Freeserve has accused arch-rival AOL of “peddling wild and extravagant claims”, as the battle to be the UK’s number one Internet service provider (ISP) hots up again. Freeserve chief executive John Pluthero slammed AOL, while announcing his own company’s “strengthened position” as market leader. He says: “Given that AOL has been sanctioned by the Advertising […]
Injury claims companies are moving away from the ‘where there’s blame’ advertising and are re-evaluating their image in an effort to escape bad publicity and discover what the public expects from them
According to BARB, TV audiences are dropping sharply. But are these new figures accurate? Or is BARB’s revamp to blame?
Former Marconi deputy chief executive John Mayo’s three-part exposé on the company’s downfall has served only to sully his own reputation, says George Pitcher
Every business has its assets, yet none are quite like those of company Prominent Assets, from Titty Hill (yes, both company and place exist – the Diary checked), Sussex. The asset? “An eye-catching three-dimensional sculpture of a stunning model leaning through a window frame”, known as The Girl from Amazonia. The sculptures are certainly eye-catching […]
Too many campaigns are three-pronged; clients, PR and agencies have their own agenda. Teamwork, focus and integration is the winning formula.
Sainsbury’s is set to embark on a car park sampling campaign of its “Be Good to Yourself” range as supermarkets step up their battle to target health-conscious consumers. The campaign, which will be handled by The Media Vehicle (TMV), will see 12 mobile sampling units set up in Sainsbury’s car parks. Last year TMV launched […]
Members of the House of Lords have vetoed a proposed amendment to the Tobacco Advertising and Promotion Private Members Bill, which, if left in, could have lead to the Bill being scrapped six years after its introduction. The amendment, made by three members of the Lords, proposed that if a ban on tobacco advertising failed […]
Affordable digital TV is not far away, with the launch of a £99 adapter – but it’s up to broadcasters and manufacturers to ensure cheap TV is a reality, says Torin Douglas
The ASA told Advanced Hair Studio to substantiate claims in its ads or drop them. Despite Gooch running the gauntlet, the ASA had to split hairs, says Iain Murray
I find Philip Circus’s comments (Letters, MW January 10) distastefully similar to the selective examples of “truth” offered by the American pro-gun lobby. If Ecstasy use increased following the publicity surrounding Leah Betts’ death, isn’t it most likely that this was a result of market forces (ie a lot more of the stuff available on […]
The Diary has noticed something rather disturbing. Slowly but surely our glorious leader Anthony Blair is morphing into everyone’s (someone’s? Anyone’s) favourite ageing magician, Paul Daniels. No longer is Blair the pouting, luxuriously coiffed young Turk who came to power in 1997. As his hair recedes, his ears become even more prominent and as his […]
Maiden Outdoor is rolling out its Transvision service to two more London train stations and widening the service to allow advertisers to target passengers on events such as Valentine’s Day. Euston and Liverpool Street have become the latest stations to sign up to Transvision, a silent news service broadcast to large screens installed on station […]