Al and Monkey, the stars of ITV Digital’s advertising campaign, are to get their own ITV show. The series, to be screened later this year, is in production. It will consist of a number of vignettes rather than half-hour programmes. The campaign’s creator, Mother, is not involved in the show’s production, but has advised the […]
Viacom Outdoor is offering five companies the chance to sponsor London buses painted gold as part of the Queen’s Golden Jubilee celebrations this year. For £200,000 a company can sponsor the outside of ten double-decker buses, which will operate in central and Greater London between April and November. Companies will also have the option to […]
Third-generation mobile phone licence holder Hutchison 3G has appointed MindShare as its media planner and buyer, following a pitch that included CDP Media, MediaCom and Manning Gottlieb Media (MGM). The account is believed to be worth about &£30m. The move follows the appointment of TBWA/London last year as Hutchison’s ad agency. MGM was originally tipped […]
The BBC’s marketing director wants to spend £20m ‘connecting’ with youthful doltards. That’s not the job of our paternalistic Auntie, according to Iain Murray
Both your article regarding the Doyle/Abbey National case (MW August 30 2001) and the letter from Paul Seligman (MW September 20 2001) have been brought to our attention. Regrettably, our involvement in other cases, most notably the appeal of Tony Martin, has prevented us from commenting until now. Given Marketing Week’s role in exposing the […]
Claims Direct, the troubled personal injury claims company, has appointed AMS Direct to its &£21m media planning and buying account held by ARM Media. The creative account held by ARM Direct is also under review and a decision is expected within weeks. AMS Direct beat competition from the incumbent and other undisclosed agencies. Claims Direct […]
AXA Insurance is looking for a marketing chief, almost two years after the departure of its last marketing director. The role has been overseen by chief executive Peter Hubbard since the departure of Simon Rhodes in February 2000. The position was eliminated as part of a restructure following Rhodes’ departure. The company says it has […]
Mobile phone prices are rising as operators try to increase revenues. By hiking costs, operators are hurting more than consumers’ pockets, says George Pitcher
Confectionery giant Nestlé Rowntree is to use Barbie doll rival Sindy to promote its new product Little Rolo after agreeing a deal with toy company Vivid Imaginations.
Al and Monkey, the stars of ITV Digital’s advertising campaign, are to get their own ITV show. The series, to be screened later this year, is in production. It will consist of a number of vignettes rather than half-hour programmes. The campaign’s creator, Mother, is not involved in the show’s production, but has advised the […]
Marketing director Andy Duncan is leading a campaign to sell the BBC as a single, mass-market brand – a concept bound to offend traditionalists, says Nick Higham
Air Miles is planning a £5m campaign to promote its new partnership with Tesco’s Clubcard loyalty scheme. Air Miles managing director Drew Thomson says the campaign will include advertising and direct marketing. Air Miles’ advertising agency TBWA/London and Tesco Clubcard’s direct marketing agency ehsrealtime were set to hold a brainstorming meeting yesterday (Tuesday) to establish […]
Call centres are the fastest-growing employment sector in the UK, but they have been criticised for poor customer service. Now things are changing
GlaxoSmithKline, Anheuser-Busch and BT Cellnet/mmO2 are talking to a production company about funding a new live club-based programme, to be called Headrush. Described as “Top of the Pops meets TFI Friday meets clubs”, the programme will be produced by Free@lastTV. The production company has pitched the programme to a number of broadcasters and Channel 5 […]
Air Miles is planning a £5m campaign to promote its new partnership with Tesco’s Clubcard loyalty scheme. Air Miles managing director Drew Thomson says the campaign will include advertising and direct marketing. Air Miles’ advertising agency TBWA/London and Tesco Clubcard’s direct marketing agency ehsrealtime were set to hold a brainstorming meeting yesterday (Tuesday) to establish […]