Strike-hit rail operator South West Trains (SWT) has appointed former Age Concern marketer Peter Owen as head of marketing. At Age Concern, Owen was general manager of marketing. He also worked in the advertising department of Intercity in the early Nineties, but left in 1994. Owen replaces John Cimelli at SWT – who has left […]
TBWA/London has been appointed by Pernod Ricard Brands UK to handle the advertising for its Irish whiskey brand Jameson. The French drinks company, which produces and distributes spirits and wine brands throughout the world, held preliminary talks with agencies about the brand at the end of last year. It is understood that the Jameson business […]
Thames Water and Lattice Group telecoms subsidiary, 186k, have unveiled the name of their broadband Internet joint venture – Urband. The company is creating a fibre-optic network through much of Thames Water’s London sewer network. The only section completed so far runs between Docklands and the City. Urband is targeting about 5,000 businesses within the […]
American Airlines, the largest carrier in the US, has consolidated its $30m (£21m) global advertising account into McCann-Erickson Worldwide.
Insurance and pensions company Eagle Star is reviewing its £10m direct marketing account, currently held by EHS Brann.
V Shop, the music chain, has appointed a brand chief to replace Brian Waring, who left the role of brand director last November (MW November 15). V Shop promotions manager Nick Warren is taking on the role of head of brand marketing as part of a restructure that has involved the chain merging part of […]
Currys has appointed Ian Ditcham as its marketing director, reuniting him with the chain’s managing director Nick Wilkinson. The pair worked together in the same roles at mobile retail brand The Link, which like Currys is part of the Dixons Group. Ditcham replaces Euan Sutherland, who is on gardening leave before joining Matalan as marketing […]
The Laurel Pub company has appointed an insider to the new position of director of marketing for the managed side of its business. Darryl Pannell, marketing manager of the company’s community pub division, has been promoted to take over responsibility for marketing the string of managed pubs, which is centred on the Hogshead chain. Pannell, […]
Allied Domecq has appointed The Licensing Company (TLC) to develop branded products in what the company claims is the first deal of its kind in the drinks industry. Allied has already experimented in a limited way with brand extensions, using the Tia Maria brand for confectionery, cakes and dairy products and generating a turnover of […]
TBWA/London has been appointed by Pernod Ricard Brands UK to handle the advertising for its Irish whiskey brand Jameson. The French drinks company, which produces and distributes spirits and wine brands throughout the world, held preliminary talks with agencies about the brand at the end of last year. It is understood that the Jameson business […]
Mattel UK has split its marketing director role into two “business unit managers” – a move that appears to downgrade the importance of marketing at the toy company. Sara Reader and Simon Waldron, both experienced sales and marketing employees at Mattel UK, have been promoted to the roles, filling the vacuum left by the departure […]
GMTV has teamed up with Tesco Clubcard to develop a new sales and brand-share tracking tool, which will show how breakfast advertising affects consumers’ buying decisions. GMTV will work with Dunnhumby Retail, the research agency with exclusive rights over Tesco’s data, and FirstT, a joint venture between Dunnhumby and BMRB, which has a remit to […]
Virgin Trains executive commercial director Mark Furlong is to take the same post at online rail booking operation Thetrainline.com. The move creates a husband and wife marketing team, as his wife Louise Furlong is already marketing director of the online joint venture, which is owned by Virgin and Stagecoach. He will be replaced at Virgin […]
Directories aren’t what they used to be – print is just one format among many. So with such a variety of versions available, how do companies successfully market them under one brand while maintaining their separate values? Ian Whiteling repor
Kickers, the footwear and clothing label owned by the Pentland Group, has appointed Mediaedge:CIA to handle its £1m pan-European media buying and planning account. The incumbent in the UK was Rocket, the sister agency of PHD. The agency already handles the Pentland Group’s lifestyle sportswear brand Ellesse. Kickers appointed Magic Hat early last year to […]