In the wake of Nestlé Rowntree’s decision to relaunch Yorkie as the ultimate macho brand, Tampax has announced that it, too, is launching an assault on the men’s market.
A new range, to be called Manpax, will be available from next month. The box – which will have a beer crate-style handle – will carry the strapline, “For the man inside”.
A spokeswoman says: “We realised that we have been neglecting men a bit. After all, men have just as much right to roller-skate across the beach once a month as women do.”
Immac has denied it is about to launch an ear-hair waxing range for older men.