He won’t know he’s wearing it

In the wake of Nestlé Rowntree’s decision to relaunch Yorkie as the ultimate macho brand, Tampax has announced that it, too, is launching an assault on the men’s market.

A new range, to be called Manpax, will be available from next month. The box – which will have a beer crate-style handle – will carry the strapline, “For the man inside”.

A spokeswoman says: “We realised that we have been neglecting men a bit. After all, men have just as much right to roller-skate across the beach once a month as women do.”

Immac has denied it is about to launch an ear-hair waxing range for older men.