MediaCom appointed to Zapf Creation account
MediaCom has been appointed to manage the global media-buying and -planning account for Zapf Creation, a German doll manufacturer. The European and Australasian business was previously handled by Carat.
MediaCom has been appointed to manage the global media-buying and -planning account for Zapf Creation, a German doll manufacturer. The European and Australasian business was previously handled by Carat.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the increasingly convoluted marketing recruitment process to Coca-Cola’s warning against getting stuck in a marketing bubble it’s been a busy week. Here is my take.
Entrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.