Mattel is launching a range of Barbie dolls in the UK called My Scene, targeting seven to 12-year-olds. The launch is being accompanied by press and outdoor advertising featuring photographs from fashion photographer Rankin.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.