Chrysalis Radio plans to launch FM ‘talk’ station
Chrysalis Radio has revealed plans to launch a FM ‘talk’ station for the West Midlands called WBC. It is planning to bid for the regional licence when it is advertised next month.
Chrysalis Radio has revealed plans to launch a FM ‘talk’ station for the West Midlands called WBC. It is planning to bid for the regional licence when it is advertised next month.
While most people still think there is too much advertising to youngsters, opinion is divided on how much influence it has – and on which children
The Government is preparing to set up its first creative and media roster for online advertising to reflect its increasing spend on new media. The spend on online advertising tripled in the past two years. This year, the Government is expected to spend about £4m on the medium. The appointment of the new roster, which […]
Carphone Warehouse will launch its first fixed-line telephone service for consumers on Monday, and hopes to sign up more than 200,000 customers over the next 12 months. The service, called Talktalk, which uses the tagline “landline calls for less”, will run over the Opal Telecom network, acquired by Carphone Warehouse last November (MW November 14, […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.