Leo Burnett to handle advertising for Epson
Leo Burnett is to handle advertising for printer manufacturer Epson, following the break-up of its sister agency, D’Arcy, last year.
Leo Burnett is to handle advertising for printer manufacturer Epson, following the break-up of its sister agency, D’Arcy, last year.
DraftWorldwide has shut down its Oxford office and relocated to London. Sez Maxted, formerly managing director of the Oxford agency, joins Ian Taylor and Tony Watson as partners of the new operation. About ten people took voluntary redundancy.
In a move which will shock the industry, Mike Moran, the commercial director of Toyota is leaving the car company to join Thames Water as worldwide marketing and strategy director. “Larger than life” Moran, who is well-known in both advertising and marketing circles, and a senior figure in the car industry, leaves Toyota at the […]
MMS forecasts readjusted A report by Datamonitor – The mobile consumer; data, data, data – shows that while global revenues from multimedia messaging services (MMS) will increase, they will not rise to the extent that many in the industry ex
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.