Interbrew has consolidated the global advertising business for Stella Artois into Lowe, taking the account out of the hands of McCann-Erickson Worldwide in several territories. Lowe already holds the account for the premium lager in the UK, where it is worth &£8.2m (Nielsen Media Research). An Interbrew spokesman declined to give the value of the […]
Games Workshop, the company behind the Lord of the Rings games, has reported a pre-tax profit of £6.6m on revenue up 13 per cent to £58.1m for the six months to December 1, 2002.
Walsh Trott Chick Smith has created a TV campaign for Spontex, which breaks on March 3. The brand has not been advertised on TV since August 2000. Media is through Manning Gottlieb OMD.
Cancer Research starts DRTV drive Cancer Research UK has launched its first direct response television (DRTV) fundraising campaign, on the NTL and Telewest interactive TV platforms.
The Diary is, of course, as rich as Cr?sus (and with a better stereo system to boot), but January is such a long month, and by now even the Diary’s belt, legendarily loose as many a protégé will tell you, is beginning to tighten.
Proctor & Gamble has reported a five per cent increase in sales to $11bn (£6.7bn) for its second quarter ending December 31.
In a move which will shock the industry, Mike Moran, the commercial director of Toyota is leaving the car company to join Thames Water as worldwide marketing and strategy director. “Larger than life” Moran, who is well-known in both advertising and marketing circles, and a senior figure in the car industry, leaves Toyota at the […]
The Diary would like to extend its slightly belated congratulations to Ann Francke, appointed as Boots’ director of strategic marketing earlier this month (MW January 16). Unfortunately, the Diary has lost telephone privileges and so it cannot order one of the floral tributes that have been cascading onto Francke’s desk like bird droppings onto a […]
Advertisers are waiting with bated breath to hear what Stephen Carter has to say when he steps into the role of chief executive of Ofcom in March. The only signs of any views that he may have on the regulation of the telecoms and media industries are those he expressed at NTL – from which […]
With budgets under scrutiny, companies are looking for events that offer better value for money – in terms of the spectacle itself and the payback. As a result, bespoke events, based on clients’ mutual interests, are rising in popularity, says
The Diary is beginning to doubt its sanity. For the past week or so it has been conducting an e-mail conversation with an elf. And it isn’t any old elf, either. This one appears to be 342 years old and down on his luck, having been laid off by Santa after Christmas (although he’s still […]
Simon Lilley, marketing director at computer games publisher Rage, has been made redundant after the company was put into receivership. The rest of the marketing team has also been laid off as the computer games publisher halved its workforce to 70. Lilley was Rage’s first marketing director. He was appointed to the position in October […]
Marketing Week is joining forces with the Market Research Society (MRS) to build the MRS Awards into the premier research industry benchmark of excellence and effectiveness. The aim of the initiative is to combine the best elements of previous award schemes with a more rigorous concern for commercial performance, innovation, originality and analytical insight. The […]
David Benady’s special report about creative and media planning (MW January 9) made some good points, but why should it be one or the other? As Kevin Allen says, it’s not a case of either/or, but both together. With the media-neutrality debate confusing the issue further, is it any wonder that many agencies opt for […]
Abbott Mead Vickers.BBDO has created a TV ad campaign for BT Openworld, worth a ‘six figure’ sum, which features Dave the Engineer, a character from BT Group’s ‘Broadband has landed’ campaign. The ads run from February 1 for two months.