Leo Burnett to handle advertising for Epson
Marketing WeekLeo Burnett is to handle advertising for printer manufacturer Epson, following the break-up of its sister agency, D’Arcy, last year.
Leo Burnett is to handle advertising for printer manufacturer Epson, following the break-up of its sister agency, D’Arcy, last year.
Kwik Save has handed Miles Calcraft Brigginshaw Duffy its £2.7m advertising and media planning account in an attempt to distance itself from its sister supermarket Somerfield. Miles Calcraft pitched for the business against McCann-Erickson, which had been handling both the Kwik Save and Somerfield brands. The supermarket’s new agency has been asked to develop a […]
GlaxoSmithKline vice-president of marketing – the man who introduced Lara Croft as the face of Lucozade Energy – has been promoted to run GSK’s Consumer Healthcare operations in Ireland. Peter Harding, who also oversaw the recent pitch for the Lucozade Sport advertising account at the end of last year, heads marketing for GSK Nutritional Healthcare […]
Egg has parted company with Naked Communications after a year, following the online bank’s decision not to extend its contract. Media agency Naked, which handles only planning, was appointed by Egg last May to develop the segmentation of its customer base. The research it conducted specifically analysed what lifestyle categories Egg’s customers fitted into and […]
Breast Cancer Care has appointed Alexandra Ford to the position of fundraising and marketing director.
As chief executive of new super regulator Ofcom, Stephen Carter is one of the most influential people in UK media. Advertisers wait with bated breath to discover whether, with his background in the marketing industry, he will move their intere
Bacardi-Martini is to launch a diet variant of its Bacardi Breezer in a bid to attract females who have avoided drinking the premium packaged spirit (PPS) because of its calorie content. The drink will be Diet Lemon, and Bacardi-Martini claims this will be the first diet variant for the booming PPS sector. Breezer Diet Lemon […]
Johnson & Johnson (J&J) has stripped Stefano Curti, European marketing director for its Neutrogena brand, of all marketing responsibilities and moved him to the role of franchise director of Compeed, the company’s wound-care division.
Woolworths has signed an £8m two-year deal with Capital Radio to sponsor the relaunched Network Chart, now called Hit 40 UK.
Carlson Marketing Group has been reapppointed to manage Le Meridien Moments, the rewards programme for Le Meridien Hotels and Resorts.
Jacobs Bakery is supporting its Thai Bites snack brand by spending £4.5m on promotion in 2003. This will include a TV ad campaign created by EURO RSCG Wnek Gosper, which will break later this year.
Swordfish has been appointed to design a postcard and SMS competition in support of Carlton Visual Entertainment’s video release of the Carry On feature films.
Outdoor advertising company JC Decaux has picked up the street furniture contract for Blackpool. The company will handle sales on 200 six-sheet ad panels on bus shelters in the city. The deal is part of a partnership with Blackpool Transport’s incumbent sales partner Media-Co. Its significance is that Decaux can sell the sites as part […]
MMS forecasts readjusted A report by Datamonitor – The mobile consumer; data, data, data – shows that while global revenues from multimedia messaging services (MMS) will increase, they will not rise to the extent that many in the industry ex
ideo Networks is to launch a new market research channel on its Home Choice video-on-demand platform with the Interactive Television Research Institute. The channel will be used to test interactive marketing applications.