ITV 1 has increased its audience by 13 per cent in peak time and 11 per cent ‘all-time’ for the first four weeks of the year compared with last year. Its commercial impacts have risen 18 per cent year on year, and young and upmarket audiences have increased by 25 per cent, according to ITV […]
Five is expected to name Jane Lighting, chief executive of content at Flextech, as its new chief executive.
Masterfoods is to scrap its Twix Top brand to make way for the bisc& Twix variant.
BT Openworld targets Liverpool fans by offering ‘online season ticket’ to the club’s website
The Government is preparing to set up its first creative and media roster for online advertising to reflect its increasing spend on new media. The spend on online advertising tripled in the past two years. This year, the Government is expected to spend about £4m on the medium. The appointment of the new roster, which […]
The Royal Mail is to axe 20 per cent of its marketing and sales staff, resulting in the loss of 100 jobs. The new Royal Mail marketing structure will have 300 marketing staff and around 100 sales and customer services staff, following job cuts across both areas. Royal Mail aims to shed the jobs by […]
Advertisers are realising that outdoor advertising represents good value. As targeting and formats continue to evolve rapidly, it seems outdoor has little to fear from the current advertising slowdown. By Cathy Hayward
Adams, the childrenswear retailer, is joining the Nectar loyalty card scheme.
Dial-A-Phone is looking for an agency for loose insert planning and buying. The incumbent is All Response Media.
While Bush and Blair are happy to unite in a war against Iraq, their inability to straighten out sound business relations with Europe bodes ill. By George Pitcher It is always invidious to consider the prospect of going to war in terms of the campaign’s effect on business. The anticipation of buoyancy or otherwise in […]
I-mode use set to rise in Europe The number of subscribersto i-mode services in Europe will increase to 1.5 million by the end of 2003, up from 270,000 at the end of 2002, according to Jupiter Research.
Are you the office weed? Bet you are. Look at you, you snivelling wretch. It’s your turn to fetch the coffee again, and this parcel needs to go as well. If only you didn’t have to take this constant harassment. If only you were more assertive, even frightening maybe. Well, as ever, the Diary has […]
Octagon has been appointed by Fox Kids Europe to provide consultancy and event management services for the international final of the football tournament, the Fox Kids Cup 2003.
Former Churchill Insurance executive director for marketing and human resources, Marie-Ange Bouchard, has been stripped of her marketing responsibilities so that she can focus exclusively on human resources. The move follows a restructure of the insurance company’s marketing operations. Sales and intermediaries director Andrew Blowers has taken on responsibility for marketing in his new role […]
Kwik Save has handed Miles Calcraft Brigginshaw Duffy its £2.7m advertising and media planning account in an attempt to distance itself from its sister supermarket Somerfield. Miles Calcraft pitched for the business against McCann-Erickson, which had been handling both the Kwik Save and Somerfield brands. The supermarket’s new agency has been asked to develop a […]