ITC upheld 318 complaints about Take a Break campaign
The Independent Television Commission has upheld 318 complaints about a TV advertising campaign for Take a Break magazine, created by Mustoes, on the grounds that it was offensive.
The Independent Television Commission has upheld 318 complaints about a TV advertising campaign for Take a Break magazine, created by Mustoes, on the grounds that it was offensive.
If authenticity comes from within, marketers should free themselves from expectations and identify the difference between competencies and skills.
Having created a new category, functional juice shot brand Moju, first had to educate consumers about the product before turning its attention to brand.
While changing jobs frequently may be good for career development, what are the unintended consequences for brand building?
From the persistent data skills gap to rampant restructuring, the Marketing Week Career & Salary Survey reveals how teams are evolving in 2024.