Cartoon Network signed deal with Kraft Foods
Cartoon Network has signed a cross-promotional sponsorship deal with Kraft Foods involving on-air and on-pack activity.
Cartoon Network has signed a cross-promotional sponsorship deal with Kraft Foods involving on-air and on-pack activity.
Fox Kids Europe has appointed Paul Taylor as group managing director, channels. He joins from BSkyB.
Your leader on grey trading (MW February 20) asks “what immutable principle… makes it legal to source grey goods within the European Union, but not beyond it?” The answer is straightforward. The EU has been a single market since 1992 with an increasingly common framework for business across member states. There has also been the […]
Grey Worldwide London, Euro RSCG Wnek Gosper, Mustoes and an as-yet unnamed agency have been shorlisted by McCain for its &£15m advertising account.
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.