Camelot links with MSN
Camelot, the National Lottery franchise holder, has linked up with MSN for next year’s launch of its online Instant Win games. MSN is to create a dedicated lottery channel.
Camelot, the National Lottery franchise holder, has linked up with MSN for next year’s launch of its online Instant Win games. MSN is to create a dedicated lottery channel.
Bulmers is planning a massive push for its Strongbow brand this year, with a 68 per cent increase in the brand’s advertising budget, taking the spend to £8m. The blitz is an attempt to further bolster Strongbow’s leading position in the cider market. The move follows close on the heels of the appointment of Miles […]
Phoenix Associates has developed an outdoor campaign for First Choice’s Holiday Hypermarket stores featuring a male member of staff undressing and the catchline ‘Catch us with our prices down’.
Sportswear brand Fila is without a top marketer after Dominic Munnelly quit the company. He joined Fila in 1997 and took over as marketing manager in a restructure following the departure of Stuart Ryan in 2001 (MW May 24, 2001). Munnelly’s departure comes just weeks before parent company Fila Holdings is due to agree terms […]
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?