FSA appoints Callum McCarthy
The Financial Services Authority has appointed Callum McCarthy as chairman to replace Sir Howard Davies. McCarthy is chairman and chief executive of Ofgem…
The Financial Services Authority has appointed Callum McCarthy as chairman to replace Sir Howard Davies. McCarthy is chairman and chief executive of Ofgem…
Claydon Heeley Jones Mason has been appointed to Selfridges’ direct marketing account – previously handled in house – following a three-way pitch.
KLM, the ailing Dutch airline, is planning to cut ‘several thousand’ jobs.
Kitchenware and mail-order stores group Lakeland is looking for a director of marketing. Marketing chief Julian Rayner is to move into a new role, looking at business opportunities for the group. Rayner is one of three brothers who own and run the company, the other two being managing director Sam and buying director Martin. Julian […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.