FIFA Marketing names interim chief exec
FIFA Marketing has named Michael Thomson as interim chief executive following Patrick Magyar’s decision to quit the post (MW February 20). Thomson previously headed the organisation’s legal team.
FIFA Marketing has named Michael Thomson as interim chief executive following Patrick Magyar’s decision to quit the post (MW February 20). Thomson previously headed the organisation’s legal team.
In a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
Who Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.