Safeway, Warner Music UK and Disney offer Jungle Book 2 CD-ROM
Safeway is joining with Warner Music UK and Disney to offer a free Jungle Book 2 CD-ROM to motorists who buy a premium car wash at Safeway petrol forecourts.
Safeway is joining with Warner Music UK and Disney to offer a free Jungle Book 2 CD-ROM to motorists who buy a premium car wash at Safeway petrol forecourts.
BT Openworld and BT Broadband are sponsoring the Music Industry Soccer Six 2003 tournament for a second year, under the combined banner ‘Broadband from BT’.
IPC Media has promoted group marketing director Philippa Brown to managing director of IPC tx, the TV magazines division. She replaces Caroline Ward, who has been made managing director of IPC Connect, the women’s weeklies group.
Abel & Baker, an interactive marketing agency, has created a viral marketing campaign for War Child, to generate donations for the charity during the Iraq war.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the increasingly convoluted marketing recruitment process to Coca-Cola’s warning against getting stuck in a marketing bubble it’s been a busy week. Here is my take.
Entrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.