I am struck by Camelot’s latest ad campaign (MW April 3). Perhaps the old brain cells are going as I hit middle-age, but the idea that you have more chance of winning in a syndicate because syndicates “account for a quarter of all jackpot winners” seems to be remarkably flawed. The only conclusion is that […]
Us, a London-based agency, has created a TV and press campaign for Accantia Health & Beauty’s Simple Suncare range. The campaign will break in early May.
MindShare has won Nestlé UK’s £8m Nescafé buying and planning account from Universal McCann and retained its £30m confectionery media business, following a six-month review.
As the organic food market reaches maturity, and its heady growth begins to tail off, the sector’s big names are looking beyond traditional ‘worthy’ positioning and towards building high-quality brands. By Gemma Charles
FoxKalomaski has been appointed by the Star Alliance, the global airline partnership, to create a business-to business-campaign for the UK.
Cap Gemini Ernst & Young has appointed Euro RSCG Worldwide to handle its £25m global advertising account.
I read Gary Eastwood’s report about the power of targeted communication (MW February 27) with interest. While it is hardly a revelation to most regular users of direct marketing that targeting is a good thing – particularly when combined with relevant creative work – it is amazing how often it seems to be ignored. However, […]
Farm has created its third television advertising campaign for Virgin Megastore to promote the chain’s spring sale. The ads feature the strapline: ‘Hibernation’s over. Better hurry to our biggest ever spring sale.’
Pepsi has signed up rapper Ms Dynamite as its latest youth icon in a £1m deal. Activity will include an exclusive Pepsisponsored concert.
TV 2003 United has disclosed that more than 100 marketers are to attend the event, organised by Marketing Week Conferences. There are a few places remaining at the conference, which takes place on April 30 in Bath. Call 020 7970 4770 for further details.
Abel & Baker, an interactive marketing agency, has created a viral marketing campaign for War Child, to generate donations for the charity during the Iraq war.
Nestlé’s Yorkie has triumphed over Masterfoods’ Mars after both brands relaunched last year to target different genders.
Cheetham Bell JWT has created a £1m television advertising campaign to promote the new Hocus Pocus wizard’s hall attraction at Chessington World of Adventures.
Mothercare’s marketing director Andy King has been made redundant following a review of the business by new chief executive Ben Gordon. King, a former marketing and business development director at WH Smith, joined the troubled retailer in September 2001, and was given responsibility for international and direct operations in addition to marketing (MW 19 July, […]
This week, movie-goers can watch the reincarnation of Barclaycard’s Richard Latham as Johnny English. Could the spoof spy character, who scores high in a Marketing Week popularity survey, along with the PG Tips chimps and Monkey, be the first